Bringing the right fit to the masses
By just-style.com | 27 February 2006
Body shape is a big issue, and brands that understand this are seeing significant improvements in sales, profits and customer loyalty. Intellifit and Fit Spec are two American companies spearheading the proliferation of great fitting clothes - including the development of non-linear grade rules based on body shape and a regional size survey with key retailers in Europe. By Natalie R Weathers.
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