In the money: Burberry's 'Britishness' translates to sales
Author: Joe Ayling | 17 July 2008
With a trademark trench coat, Equestrian Knight logo and registered check pattern, Burberry is dressed for battle in the luxury goods market. This week the group posted healthy quarterly sales growth and is hoping to continue making headway in North America through its quintessentially British appeal. Joe Ayling reports.
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