Hang tags: connecting to consumers
With consumers being inundated with messaging, from signage to television to radio to print, how are top outdoor/active brands getting their high-performance benefits across to today's somewhat techno-savvy consumers? Through smart, well-executed use of hang tags that educate shoppers in simple, clear ways about the benefits of using the product, not the chemistry and technology behind the features. Read on to see what top fibre, fabric and apparel makers are doing to sell benefits and brands.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Why collaboration is key to fashion supply chains
- Rana Plaza four years on – Timeline of change
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Trump and Brexit get a dose of pragmatism
- Adidas to digitalise Speedfactory concept
- M&S extends sourcing deal with Lindsey brothers
- US Q1 in brief – Columbia Sportswear, Amazon
- Brandix rolls out Tukatech systems
- Nike filed patent for "reinforced denim"
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar