DENIM DAYS: Denim taking on sustainable approach
Around 3,000 gallons of water are used to produce a single pair of jeans. Add to that the chemicals and dyes, the energy for drying, and the manpower to produce. On top of this there's the fact the average person owns around seven pairs of jeans - which gives some idea of the scale of the sustainability issue in producing this staple wardrobe item.
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