Which fabric is seen as "too sexy" to suit the tastes of young shoppers in one key European clothing market, yet viewed as "too classic" - too reminiscent of garments they might find in their mother's wardrobes - by a similar group of 18-25 year-olds in a neighbouring nation? The answer is lace. These contrasting views emerged from a recent survey undertaken by the Calais-based Noyon group to investigate the lingerie buying habits of European women.