"Suppliers need to be realistic about what they can achieve in terms of price and quality." "False promises are my issue." "Manufacturers don't seem to have deals with their fabric suppliers; they just take the lead times they are given." "Manufacturers seem to think that having a good lead time is enough, and that price, quality and design are secondary." These comments from high street fashion buyers highlight the growing divide between retailers and manufacturers. But as today's suppliers have to fight harder for their business, perhaps an understanding of the needs of the retail buyer would be to their advantage. Liz Bolt looks at the dos and don'ts for manufacturers hoping to secure new business.