Fashion On-line exits pioneering phase
Euratex's Fashion On-line project came to an end last month. For more than two years this European initiative has looked at how innovative technologies can help the uptake of B2C e-commerce by small to medium sized fashion manufacturers, retailers and their customers. Trials were also carried out at ten pilot companies in Greece, Italy, Spain and Portugal. But what was really achieved? Jozef De Coster finds out.
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