Five of the best Olympic sportswear innovations
By Katie Smith | 18 July 2012
As the 2012 London Olympics approaches, sportswear firms are looking to align their brands with athletes' success by launching new technical innovations. Here are five of the best unveiled in the lead-up to the Games.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you're already a member, login here.
More articles related to this one
US: Nike wins athletic shoe trademark case
The US Supreme Court has backed US sportswear giant Nike in a trademark ruling against smaller rival Already LLC, maker of Yums athletic shoes.
JAPAN: Fast Retailing to phase out hazardous chemicals
Fast Retailing Co, operator of the Uniqlo casual clothing chain and Asia's biggest global fashion brand, is to eliminate hazardous chemicals from its entire global supply chain and products by 2020.
Comment: The retail view from down under
Australia is increasingly becoming a nation of online shoppers, as the strength of the Australian dollar, combined with the ease of purchasing and lower prices being offered internationally, sees consumers flock to their computers, phones and tablets.
Market research related to this article
Nike Inc in Apparel (World)
Nike has secured market leadership by spending on endorsements and innovative product development. Brand equity across its portfolio, but above all the Nike brand itself, is exceptional, underpinning high levels of consumer loyalty. Nike is cementing...
NIKE, Inc. : Retail - Company Profile, SWOT & Financial Report
Canadean's "NIKE, Inc. : Retail - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, swot analysis, bu...
Footwear - Global Group of Eight (G8) Industry Guide
Footwear - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Footwear industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japan) countries...