VIEWPOINT: Helping brands stand out in a crowded market
Author: Leonie Barrie | 16 March 2011
For most apparel retailers and brands, choosing the labels, packaging, price tickets and even RFID tags for the garments they sell is most likely to be a decision made at the end of the design cycle. But Avery Dennison believes elevating it to the beginning of the process not only saves time and money, but can ultimately make products stand out in an increasingly crowded market.
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