Is fast fashion killing fashion?
By Leonie Barrie | 12 October 2010
One of the biggest retail success stories of the past decade has been the phenomenal rise of fast fashion, a shopping trend spurred by rapidly changing styles and the ready availability of cheap brands. In a session entitled 'Is fast fashion killing fashion?' at last week's IAF World Apparel Convention in Hong Kong, delegates were left in no doubt the concept has forced the industry to change.
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