Meeting the challenges of the children's wear market
By just-style.com | 14 October 2010
A recent seminar looking at specific challenges facing the children's wear market concluded that weight and waist sizes are a better indicator of 'fit' than age; children's wear sales are being boosted by grandparents and fathers; and cross-shopping retail strategies are paying off as consumers prefer to shop under one roof in supermarkets, discount and department stores.
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