Efficient Consumer Response - Improving Value Chain Management : Part 2
Making ECR work On the analytical side, we have seen that ECR applies a fullycontemporary process and activity analysis to value chains with multiple trading partners.This is a major achievement but analysis, no matter how thorough, does not in itselfimprove a business. Business improvement demands changed behaviour. This is bestunderstood as a breaking down of the barriers that exist both within the company andbetween trading partners.
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