Introduction In the first part of this article we looked at how Rapid Customer Response usesideas taken from Efficient Consumer Response (ECR), to help manufacturers gain acompetitive advantage.  In this article we consider what steps manufacturers need totake in order to achieve the benefits of rapid customer response such as greatercompetitiveness through a combination of high quality customer service and lower costs. Inessence the key to this is to implement a suitable business control system.