Petah Marian

In the money: Perry Ellis to close brands, cut staff

By | 23 March 2012

Perry Ellis has revealed that it will liquidate and close a number of brands before the end of fiscal 2013 as part of restructuring plans.

Company CFO Anita Britt told analysts yesterday (22 March) that it would look to shutter a number of businesses which have averaged US$30-40m in revenue over the past two years, but have "not contributed substantially in profitability".

The company expects to liquidate and close these businesses by the end of the year. Britt said that the company would reveal which businesses it will dispose of over the course of the year.

The Perry Ellis CFO said the company has seen interest in some of its other brands following the announcement of the strategic review in February. The company will "continue to evaluate the potential sale of any of these if the valuation works".

She said the move provides the company with an "opportunity to clarify on our business model, and to provide a sharper focus to our teams".

As a result of the changes, the company will also be eliminating some staff and direct expenses later this year. It has also looked at its infrastructure in an effort to further drive efficiencies, and expects that it will be able to achieve US$5.5m in annual cost savings. The company expects to begin seeing the benefits of these efforts from fall, and see them fully implemented by spring 2014.

Britt expects many of the savings to come from reduced headcount through attrition, early retirement and job elimination, review of its product processes and development costs, as well as through the review and consolidation of its distribution facilities.

Britt said the company will focus its efforts on its core competencies of golf, men's and women's sportswear and swim.

She said the company has "excelled at creating differentiation for our wholesale partners by providing a quality product that fulfils a significant customer need and carries a unique brand identity," which prevents cannibalisation in a "very competitive retail landscape".

The comments came as the company reported a slide in fourth-quarter net profit, which fell to US$1.1m against $7.7m in the same quarter of the previous year. Revenue rose 11% to $22.9m. Gross margins declined to 33% from 35.7% as it was hit by retailers asking for later deliveries and a significant increase in promotional mark downs and sales allowances in the holiday season.

Sectors: Apparel, Finance

Companies: Perry Ellis

View next/previous articles

Currently reading -

In the money: Perry Ellis to close brands, cut staff

There are currently no comments on this article

Be the first to comment on this article

Related research

Performance apparel markets: business update, 2nd quarter 2012

This report provides information, analysis and valuable insight on developments relating to the performance apparel industry in the following categories: acquisitions, divestments and mergers; corporate social responsibility (CSR); financial results;...

Performance apparel markets: business update, 3rd quarter 2011

This report provides information, analysis and insight on: acquisitions, divestments and mergers; brand development; corporate social responsibility (CSR); events; financial results; joint ventures, cooperation, licensing and distribution; legal issu...

Performance apparel markets: business update, 1st quarter 2012

This report provides information, analysis and insight on: acquisitions, divestments and mergers; corporate social responsibility (CSR); events; financial results; joint ventures, cooperation, licensing and distribution; legal issues; regional headqu...

Related articles

US: Levi Strauss names Ellison president of Dockers

Jeans giant Levi Strauss & Co has appointed Seth Ellison as president of its global Dockers brand to manage its strategic direction, product development, marketing and business operations.

US: Perry Ellis swings to Q2 loss

US clothing company Perry Ellis swung to a second-quarter loss as the as earnings were hit by costs related to its restructuring and early retirement initiatives.

US: Perry Ellis expands TradeCard involvement

Apparel business Perry Ellis International has extended its use of supply chain solutions offered by TradeCard in two categories.

Tag line

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page