It seems like every week we read another story about the death of the high street, with various retailers switching to a more digitally integrated and online-first strategy. Just recently, the luxury retailer, Gucci unveiled a partnership with Farfetch's F90 to deliver luxury accessories in 90 minutes. These tactics are very much to capture consumers who've switched behaviours from high street shopping to online browsing, represented by a growth of 16% in online purchases between 2015 and 2016 in the UK.