Heightened competition between the retailers is putting greater pressure than ever on all those within the clothing industry - not least the designers, retailers, store designers and merchandisers who are increasingly turning to 3D visual merchandising, store layout and communication systems. Consumers are getting more demanding. No longer is it enough to have the right mix of designs and co-ordinated ranges in the right place, at the right time and at the right price, but the garments must be displayed to make the most efficient and attractive use of space within the retail store.