The International Trademark Associationtoday released a new study estimating the impact of trademark counterfeiting andinfringement on worldwide sales in the apparel and footwear industries. The International Trademark Associationestimates that in 1995, the apparel and footwear companies that participated in the studylost 22 percent of their sales or $2.1 billion due to trademark counterfeiting andinfringement activity. Counterfeit products can significantly damage companies not onlythrough loss of sales, but also by involuntarily associating them with inferior and unsafeproducts.