Over the past four years, the United States and the European Union (EU) have been negotiating the Trans-Atlantic Trade and Investment Partnership (TTIP or T-TIP) free trade agreement, which intends to unlock market access opportunities for businesses on both sides of the Atlantic through the elimination of trade and investment barriers as well as enhanced regulatory coherence. Here Dr Sheng Lu, assistant professor at the Department of Fashion and Apparel Studies at the University of Delaware, looks at what the pact might mean for the US and EU textile and apparel industries.