Womenswear gets back to marketing basics
Blame it on the US economy, the impact of 9/11 or simply "the fashion industry" in general, but regardless of the cause, the effect is clear: women's wear has been sluggish, both financially and creatively! And now the charge is for everyone - retailers, brands and apparel makers alike - to go back to the basic tenet of marketing: the customer is always right. Stacy Baker reports.
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