US: DKNY Jeans unveils new Rachel Bilson line

14 March 2008 | Source: just-style.com

DKNY Jeans has joined forces with actress Rachel Bilson to launch a new line of clothing within the DKNY Jeans Junior's brand.

The new line, which includes dresses, jackets, jeans, knits and tee-shirts, is set to launch in US department stores this autumn, with retail prices ranging from US$34 for a tee-shirt to $98 for a biker jacket.

DKNY is set to support the launch with a "comprehensive" marketing campaign, including national print advertising.

"Rachel Bilson is on everyone's best-dressed list, and her look resonates with our customer," said DKNY Jeans president Kevin Monogue. "Her style is effortless yet edgy and unexpected, which matches the DKNY Jeans Junior's aesthetic perfectly."

Bilson said she had been "passionate" about beginning her own collection for some time, and thanked DKNY for bringing her designs to life.