US: Iconix to unveil Hayden Panettiere ads for Candie's

17 July 2008 | Source: just-style.com

Iconix Brand Group has reported that Hayden Panettiere will once again star in its junior brand Candie's back to school 2008 television, print and online advertising campaign.

The brand's new television commercial will be a direct lift from her first ever music video "Wake Up Call." It is Panettiere's second season with the brand.

The print campaign will be unveiled in September issues of fashion, entertainment and lifestyle magazines, while the commercial will debut on MTV later this summer.

Panettiere, who starred in hit television series "Heroes", said: "Candie's is the perfect fit because their styles are diverse and benefit the video as they show off all of the different sides of my character in the video."