US: Dickies to expand and relocate New York showroom

21 October 2009 | Source: just-style.com

Work and lifestyle apparel brand Dickies is relocating its New York City showroom to an expanded space in the garment district where it will be better able to showcase the range to current and prospective retailers and suppliers.

The new space, located at 1400 Broadway, is expected to open in mid-November.

"Because New York is at the heart of the fashion and apparel industry, it's vital for us to have an iconic showplace in the market to bring our brand vision to life," said Tad Uchtman, senior vice president of marketing, merchandising and licensing for Dickies.