US: True Religion names VP of US wholesale sales

20 November 2009 | Source: just-style.com

True Religion Apparel Inc has appointed Sarah Lassek as the vice president of US wholesale sales, under plans to grow its business with premium apparel and jeanswear customers.

Ms Lassek, who was most recently director of west coast sales for 7 For All Mankind, will report directly to Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel.

She will manage the sales team previously directed by the company's independent sales agent L'Atelier, which will stop working with True Religion at the end of the year.