Lee Adendorff

Articles by Lee Adendorff

Omni-channel retail: Online shopping platforms

1 May 2013

Despite the global recession, e-commerce continues to buoy the bottom line for successful retailers.

Omni-channel retail: Technology and logistics

1 May 2013

Omni-channel services may be delivering, but they can be complex. The goal is delivering a seamless omni-channel experience for apparel buying consumers and if the tech doesn't work, the sales aren't made.

Omni-channel retail: Integrating and evolving online strategies

1 May 2013

How retailers deal with the omni-channel challenge varies greatly, as do opinions on how to integrate strategies for online, mobile and physical transactions.

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