just-style authors and correspondents


Articles by Mudpie

Indian garment exporters are increasingly launching their own brandsCOMMENT: India's growth set to outpace China by 2014? 21 October 2010

Economists predict that India's growth will outpace China by 2014. But has the apparel industry invested enough in innovation to keep up with this pace of change? Fiona Jenvey, CEO of online trend, design and consumer insight service mpdclick.com looks at how the apparel industry in India could reverse the downward trend for exports by investing in trends, design and innovation.

COMMENT: Is vintage taking over the designer market? 4 August 2010

Despite producing some of the most talented designers across every aspect of the creative industry, and being home to some of the most successful fashion houses in the world, Britain just can't seem to keep hold of these creative minds for very long.

Luxury lingerie brand Agent Provocateur has mastered the art of brand experienceCOMMENT: The importance of brand experience 13 July 2010

In the current market, brands cannot afford to lose loyal customers and are constantly finding ways to attract new revenue. This is becoming increasingly more difficult as there is so much choice for consumers.

Uniqlo in JapanCOMMENT: The changing eastern consumer 10 May 2010

In an ever-changing global environment it is no surprise that consumer attitudes and behaviours are constantly changing and adapting. Shoppers in eastern countries like Japan are no exception.

COMMENT: How influential are the new fashion youth? 28 April 2010

In today's technological age, advances are wired in place to help designers astound the fashion world with both new and revisited innovative creations. Designers are seeking inspiration from more than just their minds as they take to the streets in a bid to find ideas.

COMMENT: The blurring of fashion and sportswear 7 April 2010

As the line between trend-led fashion and sportswear continues to blur, Mpdclick explores how fashion influences sportswear, and how sportswear has impacted the design industry, both on the runway and on the high street.

COMMENT: A fair future for Fairtrade fashion? 30 March 2010

As consumers tightened their belts during the recession, Fairtrade clothing saw its sales slump. But now that shoppers are again starting to seek out ethical options, is it time to revisit the debate on whether Fairtrade really is fair?

COMMENT: British design at risk as talent moves overseas 18 March 2010

Thinking like a designer can transform the way brands develop products, services, processes and even strategy. So why is it that Britain, a country so good at training designers, fails to make use of its own talent?

COMMENT: An insight into fashion blogging 10 March 2010

Whether they are posting London Fashion Week catwalk images straight from their Blackberry’s or drooling over the latest pair of Balenciaga wedges, bloggers are becoming an important voice in the new generation of style.

COMMENT: The future of plus-size retailing 15 February 2010

Plus-size is a bone of contention for many in the fashion industry. Away from the runways, however, it is emerging as an area of the market worthy of strong investment.

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