Internet retailers crown customer king
13th October 2009 14:32

Internet retail experts are comparing notes on how online customers behave at a conference in London today (13 October).

The Internet Retailing Conference provides an opportunity for retailers and web experts to share ideas about how to boost online sales.

Researchers say retailers can improve site visitation and conversion rates by tracking customer behaviour. Site navigation and performance are also building blocks of customer experience, just-style has heard.

High-profile speakers from Zappos, John Lewis and Reebok International are also keen to stress they are adapting a multi-channel approach between store, website, and even mobile phone.

However, all issue caution about getting carried away by the online tools and social networking gadgets available to retailers, like Twitter.

"We have to careful not to get caught up with all the shiny stuff," added Foresee retail strategist Kevin Ertell.

It seems that leading internet retailers are striving to engage consumers, but without neglecting the basics.

There will no doubt be plenty more information, ideas and projections from a sector that, although not exactly in its infancy, has plenty of space to grow.

By Joe Ayling, news editor.

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