A month-by-month overview of US apparel and shoe chains' sales results. Same-store sales figures help gauge how a specific retailer has performed, making this feature invaluable for evaluating your customers or competitors.
US apparel retailers got off to a good start in January, with the majority posting comparable store sales gains, helped by post holiday clearance sales and stronger comparisons with last year, when severe weather hampered results.
Deep discounts, lower fuel prices and an improved employment market all helped to drive better-than-expected comparable store sales gains for US apparel retailers in the crucial month of December.
Early Black Friday promotions, falling fuel prices, and labour market improvements all helped the majority of US apparel retailers to record better-than-expected comparable store sales growth in November.
October proved to be another mixed bag for US apparel retailers. While the majority reported comparable store sales gains thanks to an improving economy and strong consumer demand, others were impacted by warmer weather during the month.
As back-to-school shopping tailed off in the first part of September, so too did sales for many US apparel retailers. Negative surprises from the likes of Gap, outweighed better-than-expected results from retailers such as L Brands & Zumiez.
Against an improving economic backdrop and a highly promotional retail environment, back-to-school shopping helped to push comparable store sales up for most US apparel chains in August.
Aggressive promotions by US apparel retailers in August provided consumers with incentives to shop - leading to better-than-expected comparable store sales growth for the month. The focus is now turning to the upcoming back-to-school shopping season.
An improving employment picture, favourable weather for purchases of summer clothing, and heavy promotions fuelled better-than-expected sales for US apparel retailers in June - but analysts have warned that headwinds remain.
Improved weather coupled with a slew of promotions helped to drive traffic and sales gains for US apparel retailers in May - with analysts expecting the upward trend to continue into June.
Warmer weather combined with a late Easter, aggressive promotions, and improving employment prospects helped unleash pent-up demand in April - driving strong comparable store sales growth for US apparel retailers.
US apparel retailers recorded mixed comparable store sales in March, but overall managed to beat very modest expectations resulting from the Easter holiday shift and continued cool weather.
US apparel retailers reported mixed comparable store sales in February, with some severely impacted by adverse weather conditions but others benefiting from a pick-up in traffic in the latter part of the month.
Winter storms played havoc with US apparel retailers in January, forcing many shoppers to stay at home. But while some consumers were physically unable to spend, others simply lost the will, with holiday shopping fatigue, static wages, and a lack of inspiring new ranges all hitting comparable store sales.
December proved to be a challenging month for US apparel retailers, with the most promotional retailing environment in five years, a shortened holiday season, sluggish consumer spending, and adverse weather conditions all taking their toll on comparable store sales.
Steep discounts, flexible store opening times, price matching and free shipping were not enough to win US shoppers over in November, after apparel retailers delivered disappointing comparable store sales during the month.
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