A month-by-month overview of US apparel and shoe chains' sales results. Same-store sales figures help gauge how a specific retailer has performed, making this feature invaluable for evaluating your customers or competitors.
Comparable store sales proved to be somewhat disappointing for the handful of US apparel retailers still reporting their figures in November, with only two recording increases. This was despite robust e-commerce growth from the Black Friday weekend and a more favourable macro backdrop to consumer spending.
Monthly same store sales growth for the handful of US apparel retailers still reporting their figures has been anaemic since February 2015, but mostly exceeded analyst expectations in October thanks to an uptick in consumer confidence and improving unemployment rates.
Upside surprises were provided in September by two of the US apparel retailers who still report their monthly sales thanks to an uptick in consumer confidence and improving unemployment rates. The remaining three failed to capitalise, however, with The Buckle faring the worst.
More favourable hot and dry weather and an uptick in consumer confidence resulted in a bounce-back in US same-store sales for August. For the few apparel retailers who still report their monthly sales, however, an increase in technology and travel spend weighed on monthly results.
July proved to be another challenging month for the few US apparel retailers who still report their monthly sales, with the majority reporting comparable declines. Unseasonable weather, clearance and promotional activity, and even the impact of Pokemon Go are all blamed.
June proved to be a more positive month for the few US apparel retailers who still report their monthly sales, thanks to better weather conditions and the Memorial Day holiday shift.
April showers did not bring forth May revenue flowers as the slow start to the spring season continued for the few US apparel retailers who still report their monthly sales.
March proved to be a challenging month for the few US apparel retailers who still report their monthly sales, with many hampered by the early timing of Easter this year. And the outlook for April is mixed as cold weather is cooling demand for spring clothing collections.
February proved to be a mixed month for US apparel retailers as market volatility spooked investors and consumers, while low gas prices, positive housing data and upbeat labour market indicators suggested consumers had the means to spend.
Hurt by adverse weather conditions, a continued shift by consumers to invest in high-value items such as cars, and a general slump after the holiday period, it's no surprise US apparel retailers suffered in January, with many reporting comparable store sales declines.
Santa delivered some generally positive holiday sales results to US apparel retailers in December as they grappled with a rapidly changing omnichannel landscape, low and middle income consumers with limited discretionary spending power, and a very mild autumn that depressed clothing sales.
Unseasonably warm weather weighed on US retailers' sales of autumn clothing in October, combining with sluggish mall traffic, softer Halloween sales, lacklustre income gains, and a continued shift in spending to motor vehicles, experiences and restaurants to push the majority of clothing chains to comparable store sales declines in the month.
September proved to be another mixed month for US clothing retailers. While a later Labor Day weekend and the tail end of back-to-school selling boosted sales for some, the holiday shift combined with unseasonably warm weather hampered others, leading to many chains posting comparable store sales declines.
US consumer spending was hampered by international concerns, including a China slowdown and emerging market stress, currency devaluations, and extremely volatile equity markets in August. And although back-to-school spending picked up in the latter half of the month, the majority of clothing retailers reported comparable store sales declines.
July proved to be a difficult month for the apparel chains reporting monthly sales, with several hurt by tax holiday shifts in some southern states into August from July last year. As a result, retailers are not heading into the key back-to-school selling season with much momentum.
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