VIEWPOINT: Brands can make a fashionable return
By: Leonie Barrie | 16 March 2010
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In the fickle world of fashion, brands fall in and out of style with alarming regularity. Driven by the relentless quest for what's new, different or improved, shoppers are erratic in their loyalties - and labels that fail to keep up are quick to fall off the fashion radar.
In the fickle world of fashion, brands fall in and out of style with alarming regularity. Driven by the relentless quest for what's new, different or improved, shoppers are erratic in their loyalties - and labels that fail to keep up are quick to fall off the fashion radar.
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