COMMENT: Fashion brands stand out in a digital world

Author: just-style.com | 29 June 2010

It's been a busy couple of years for fashion marketers looking to establish a strong digital presence. But as fashion brands realise how to make these platforms work for them, they are genuinely beginning to innovate in the field of digital marketing, writes Chris Mair.

just-style articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Not what you were looking for?

Search just-style:

More articles related to this one

December management briefing: Part IV - The strange and unusual on just-style in 2010
With the global textile and clothing industry this year emerging from a deep slump, it is perhaps understandable that there were going to be unexpected twists and turns in the sector during 2010.

ANALYSIS: Nike shrugs off industry woes
Shareholders of US sportswear group Nike can be rest assured this Christmas that current and future growth is ahead of the field, despite a note of caution from the company's boss.

US: Nike's 22% hike in Q2 profit offset by future orders
Strong sales and clean inventories have helped sportswear and equipment giant Nike Inc to a 22% hike in second quarter profit, but shares fell nearly 6% after an 11% rise in future orders came in below analysts' expectations.

Market research related to this article

Levi Strauss & Co. - SWOT Analysis
Datamonitor's Levi Strauss & Co. - SWOT Analysis company profile is the essential source for top-level company data and information. Levi Strauss & Co. - SWOT Analysis examines the company’s key business structure and operations, history and products...

Apparel Retail: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide
Datamonitor's Apparel Retail: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Apparel Retail industry in Brazil, Hungary, Mexico, P...

Menswear: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide
Datamonitor's Menswear: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Menswear industry in Brazil, Hungary, Mexico, Poland, South...

Tag line

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page