The Flanarant: Grown-ups a prime market for garment firms
By Mike Flanagan | 14 June 2012
Instead of trying to build their businesses by seeking cheaper production and new locations for their stores, retailers would be better off focusing on grown-up customers. Turn your priorities upside down, advises Mike Flanagan, and sell clothes Paul McCartney or Queen Elizabeth would buy. Because they represent the single most important statistic garment businesses need to understand in planning for their survival.
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