Focus: Luxury fashion shifting to the middle ground
By Euromonitor International | 22 June 2012
Luxury goods positioned at accessible price points are a key industry battleground, and increasingly the core revenue drivers of some of the fastest growing luxury goods players, including Mulberry, Jimmy Choo, Burberry, Coach and Michael Kors. But is this democratisation of luxury a good thing for the industry, or is there a risk of diluting status consumption culture?
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