INSIGHT: Sports Direct eyes World Cup glory
Author: Richard Woodard | 10 December 2009
Pinning your hopes on the success of the England football team can be a soul-destroying business, as any long-suffering fan will tell you. So it's as well that the success of retailer Sports Direct International is built on more than the penalty-taking prowess of Rooney, Gerrard, Lampard and co.
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