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Outerwear faces the challenge of climate change

Faced with downward pressure on demand from unseasonably warm weather, the outdoor industry is broadening its appeal to work across multiple...

How will rising costs impact Adidas sourcing?

Expecting a hike of up to $1.8bn in the cost of sourcing its products over the next five years, German sportswear giant Adidas Group is real...


Katie Smith | 23 Dec 2015

Among the industry executives who spoke with just-style this year were William E Connor, chairman and CEO of William E Connor & Associates; Patagonia's director of social & environmental responsibility Cara Chacon; Frank Henke, global director of social and environmental affairs at German sporting goods giant Adidas Group; and Esquel Group vice chairman and CEO John Cheh. 


Richard Woodard | 21 Apr 2015

Adidas’ annual Group Sustainability Report offers a yearly snapshot of the company’s achievements and challenges in the fields of the environment and social responsibility – but also gives a glimpse of the future.


Katie Smith | 15 Apr 2015

Sporting goods giant Adidas is evolving its factory monitoring system away from auditing to track supply chain compliance and is instead working to develop self-governance programmes for its suppliers. Part of the process has been to improve communication with workers at its supplier factories - including the launch of an SMS hotline, which will reach 250,000 workers by the end of the year.


Katie Smith | 27 Mar 2015

Adidas Group has said speed to market will be a key competitive advantage for the German sporting goods giant over the next five years, as it looks to accelerate profit and sales growth. With this, the company is piloting automated production units closer to its core consumers to reduce lead times.

Latest Interviews

Leonie Barrie | 20 Mar 2015

“You cannot solve the sustainability agenda overnight,” explains Frank Henke, global director of social and environmental affairs at German sporting goods giant Adidas Group. Indeed, as he tells just-style, the company has faced a moving target since it launched its first sustainability programmes some 15 to 20 years ago – and that target is today moving faster than ever.


Joe Ayling | 1 Jul 2010

Adidas Group CEO Herbert Hainer is confident that major investments in the World Cup this summer are paying off. In an interview with just-style news editor Joe Ayling, he also discusses sourcing, currencies and his vision for the Reebok brand.

Latest News

Beth Wright | 1 Jul 2016

German sportswear giant Adidas has completed the sale of its non-core nostalgia headwear and apparel brand Mitchell & Ness to a newly formed entity primarily owned by Juggernaut Capital Partners.


Beth Wright | 30 Jun 2016

German sportswear giant Adidas has struck a long-term deal with rapper-turned-designer Kanye West in what it calls "the most significant partnership ever created between an athletic brand and a non-athlete".


Beth Wright | 29 Jun 2016

German sportswear giant Adidas has struck a deal to work with Chinese conglomerate Wanda Group to promote football and basketball in the country and open large-scale stores in its malls.


Beth Wright | 16 Jun 2016

German sportswear giant Adidas has announced its football business is expected to reach new record sales in 2016 after reporting market share gains across Western Europe, especially in key cities, one year after re-launching its football footwear offering.


Beth Wright | 10 Jun 2016

Berlin-based fashion e-tailer Zalando has named Adidas as the first international brand partner to join its online platform, with stock from its Tauentzienstraße performance store in the city being available for same-day, free delivery.


Beth Wright | 9 Jun 2016

German sportswear giant Adidas has released a limited edition concept shoe created using reclaimed ocean waste via a collaboration with sustainability group Parley for the Oceans, and is preparing to scale up the initiative later this year.


Beth Wright | 27 May 2016

German sportswear giant Adidas has agreed to sell its non-core nostalgia headwear and apparel brand Mitchell & Ness, to focus on its performance sport agenda.


Leonie Barrie | 25 May 2016

German sportswear giant Adidas is gearing up to begin large-scale footwear production next year at its "industry-changing" Speedfactory facility in Germany – and plans to extend the concept to the US.


Michelle Russell | 4 May 2016

German sportswear group Adidas has made a strong start to its financial year with record first-quarter sales – and says it is in talks to divest parts of its golf division in a move to focus on footwear and apparel.


Michelle Russell | 27 Apr 2016

Adidas has upped its full-year outlook after strong brand momentum contributed to a better than expected first-quarter for the German sporting giant.


Michelle Russell | 8 Mar 2016

Unions and labour groups are calling on Adidas and Japanese sporting goods group Mizuno to resolve an ongoing worker dismisal dispute at two footwear factories in Indonesia affecting nearly 350 employees.


Katie Smith | 7 Mar 2016

German sporting goods giant Adidas Group has revealed plans to open 3,000 new stores in China by 2020 as it looks to become the 'best sports brand' in the region. 


Michelle Russell | 3 Mar 2016

German sportswear giant Adidas narrowed its net loss in the fourth quarter, boosted by sales growth from its namesake and Reebok brands.


Michelle Russell | 1 Mar 2016

German sportswear giant Adidas has won a ruling by the European Union's top court giving it the sole right to its 'three stripes' motif in the 28-nation bloc.


Michelle Russell | 24 Feb 2016

German sporting giant Adidas sourced 43% of its cotton as Better Cotton in 2015, beating its original target for the year and marking a new company record.


Katie Smith | 19 Feb 2016

Adidas Group has appointed Kerry Speak to the newly-created position of global women’s creative director as the sporting goods brand turns its focus more to the female athletic market. 


Michelle Russell | 16 Feb 2016

Adidas has obtained a preliminary injunction prohibiting Skechers from selling two footwear styles, and using the word 'Supernova' in a third, following a trademark lawsuit filed by the German sportswear giant in September last year. 


Michelle Russell | 15 Feb 2016

German sportswear giant Adidas has launched the first of its limited edition tennis footwear that aims to improve comfort and performance.


Katie Smith | 11 Feb 2016

Sporting goods giant Adidas Group has raised its earnings and sales forecasts for this year, after it exceeded its targets in 2015, thanks to increased marketing investments. 


Michelle Russell | 18 Jan 2016

German sportswear giant Adidas Group has found a replacement for CEO Herbert Hainer in Kasper Rosted, nearly a year after beginning the search for a new chief executive.


Katie Smith | 15 Jan 2016

Sporting goods giant Adidas Group has revealed that its Greater China subsidiary achieved sales of EUR2bn (US$2.18bn) in 2015 – the company's highest ever annual sales in the region.


Michelle Russell | 23 Dec 2015

Lululemon Athletica has defended its position following the release online of an animal rights campaign video claiming the Canadian yoga wear brand continues to sell clothing items using "cruelly produced down".

Latest blogs

Leonie Barrie | 22 Jan 2015

German sporting goods giant Adidas Group has been named as the world's third most sustainable company this year, according to a ranking released by Toronto-based media company Corporate Knights to coincide with the World Economic Forum in Davos, Switzerland.


Leonie Barrie | 27 Oct 2014

Speculation emerged last week that a group of investors is planning to bid for Adidas Group's Reebok unit, and that a likely sale would enable the German sportswear giant to realign its strategy as a fitness and lifestyle brand.

Company research

adidas Group in Apparel and Footwear (Philippines)

adidas Group in Apparel and Footwear (Philippines)

Adidas Group Inc is expected to widen its base in the Philippines by expanding its distribution network. The opening of more shopping malls in Metro Manila and key provincial cities will continue to p...

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Adidas Group in Apparel and Footwear (Hong Kong, China)

Adidas Group in Apparel and Footwear (Hong Kong, China)

The player is expected to consolidate its leading position in apparel and footwear in general and sportswear in particular by tapping into the potential of sportswear with more-innovative products tha...

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adidas Group in Apparel and Footwear (France)

adidas Group in Apparel and Footwear (France)

In France, adidas is focusing on three main sports to drive sales - football, running and basketball. These three sports contribute the most to the company’s turnover and are the most dynamic areas of...

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