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How Adidas is picking up the pace in the US

Sportswear giant Adidas is gaining traction in the US – the largest sportswear market in the world. Bernadette Kissane, senior research anal...

What's 3D-printing doing for apparel and footwear?

3D-printing has already transformed the manufacturing process in many industries, but an assessment of the technology by analysts at Bernste...


Debra Cobb | 18 Jan 2016

Faced with downward pressure on demand from unseasonably warm weather, the outdoor industry is broadening its appeal to work across multiple end-uses. New product introductions at the recent Outdoor Retailer trade show included innovations in outerwear, performance denim, and wool.


Katie Smith | 23 Dec 2015

Among the industry executives who spoke with just-style this year were William E Connor, chairman and CEO of William E Connor & Associates; Patagonia's director of social & environmental responsibility Cara Chacon; Frank Henke, global director of social and environmental affairs at German sporting goods giant Adidas Group; and Esquel Group vice chairman and CEO John Cheh. 


Leonie Barrie | 11 Dec 2015

Expecting a hike of up to $1.8bn in the cost of sourcing its products over the next five years, German sportswear giant Adidas Group is realigning its supply platforms – including an "aggressive ramp-down" in China – and tackling the complexity and efficiency of its manufacturing processes in a bid to meet the challenge.


Richard Woodard | 21 Apr 2015

Adidas’ annual Group Sustainability Report offers a yearly snapshot of the company’s achievements and challenges in the fields of the environment and social responsibility – but also gives a glimpse of the future.

Latest Interviews

Leonie Barrie | 20 Mar 2015

“You cannot solve the sustainability agenda overnight,” explains Frank Henke, global director of social and environmental affairs at German sporting goods giant Adidas Group. Indeed, as he tells just-style, the company has faced a moving target since it launched its first sustainability programmes some 15 to 20 years ago – and that target is today moving faster than ever.


Joe Ayling | 1 Jul 2010

Adidas Group CEO Herbert Hainer is confident that major investments in the World Cup this summer are paying off. In an interview with just-style news editor Joe Ayling, he also discusses sourcing, currencies and his vision for the Reebok brand.

Latest News

Michelle Russell | 20 Feb 2017

German sportswear giant Adidas and UK fashion brand Burberry have both been recognised as leaders for their sustainability practices, with Hugo Boss, Kering and Gildan Activewear also receiving recognition.


Beth Wright | 15 Feb 2017

German sportswear giant Adidas has promoted Arthur Hoeld to senior vice president, global brands strategy and business development, with Torben Schumacher succeeding him as general manager, Adidas Originals, effective immediately.


Beth Wright | 14 Feb 2017

The Better Cotton Initiative (BCI) says demand for more sustainable cotton is on the rise, with Swedish retailer H&M and sportswear giants Adidas and Nike leading the field in its 'Better Cotton league'.


Beth Wright | 7 Feb 2017

German sportswear giant Adidas has unveiled its latest UltraBoost offering, a pinnacle performance shoe tailored to the unique shape of the female foot and designed to give female runners "their greatest running experience".


Michelle Russell | 16 Dec 2016

German sportswear giant Adidas has made its 3D printed running shoe available to the general public in limited-edition form for the first time. 


Leonie Barrie | 13 Dec 2016

Sportswear giant Adidas eventually expects to have half of its products produced in 45 days or less from manufacturing floor to store, according to an analyst note published last week.


Michelle Russell | 9 Dec 2016

Adidas, Gap, H&M, and Lululemon have topped a benchmarking study looking at action taken by companies to combat forced labour and human trafficking in their supply chains – although more still needs to be done, including rolling out programmes to lower tiers across apparel supply chains.


Leonie Barrie | 6 Dec 2016

German sportswear giant Adidas has opened its brand flagship and largest worldwide store in New York, the latest in a series of investments to win consumers in the city seen as key to the company's strategic 'Creating the New' business plan aimed at driving top and bottom-line growth.


Beth Wright | 21 Nov 2016

German sportswear giant Adidas has taken another step forward on sustainability by producing what is claimed to be the world's first performance shoe made from Biosteel fibres, which is based on spidersilk protein.


Beth Wright | 4 Nov 2016

German sportswear giant Adidas has unveiled its first mass production running shoe made from up-cycled marine plastic – and has committed to creating 1m pairs of the new UltraBoost shoes made with Parley Ocean Plastic by end of 2017.


Beth Wright | 3 Nov 2016

German sporting giant Adidas today (3 November) revealed better than expected third-quarter results, but shares fell after the group revealed it will incur one-time costs to invest in future growth and restructure the Reebok brand.


Beth Wright | 1 Nov 2016

German sportswear giant Adidas has unveiled what it says is its "strongest and most innovative" rugby jersey, with features that include a "ground-breaking" chassis system designed to give the wearer a competitive edge by improving the flow of energy through the body.


Beth Wright | 12 Oct 2016

Unions and labour groups are stepping up a campaign urging sporting goods group Mizuno to resolve a dismissal dispute affecting nearly 350 workers in Indonesia.


Michelle Russell | 29 Sep 2016

Around 200,000 Pakistani cotton farmers are set to benefit from a global cotton industry partnership that will train them on issues such as sustainability in farming and child labour thanks to funding from brands such as H&M and Levi Strauss & Co. 


Beth Wright | 22 Sep 2016

German sportswear giant Adidas has unveiled the first running shoe created at its Speedfactory manufacturing facility in Germany, describing it as the first step in a "game-changing" moment for the industry.


Michelle Russell | 9 Sep 2016

Major apparel groups including Adidas, Gap Inc, Inditex, Gildan and Asics have been included in the Dow Jones Sustainability Indices (DJSI), putting the companies among the best-in-class sustainability performers globally.


Beth Wright | 12 Aug 2016

German sportswear giant Adidas has revealed its second "industry-changing" Speedfactory facility will be based in Atlanta, with a view to producing 50,000 pairs of shoes in 2017.


Michelle Russell | 4 Aug 2016

German sporting giant Adidas has raised its 2016 guidance for a fourth time after posting second-quarter earnings and margin growth driven by strong momentum from its namesake and Reebok brands. 


Beth Wright | 28 Jul 2016

German sporting goods giant Adidas Group has raised its full-year guidance after posting a 21% rise in second-quarter sales, helped by the early termination of its sponsorship deal with English football club Chelsea FC.


Beth Wright | 19 Jul 2016

German sportswear giant Adidas is preparing to roll out its "industry-changing" Speedfactory facility in the US, bringing the total annual capacity up to 1m pairs with the company claiming further expansion is possible over the course of the coming years.


Michelle Russell | 14 Jul 2016

German sportswear giant Adidas has created its first T-shirt using reclaimed ocean waste as part of a collaboration with sustainability group Parley for the Oceans.


Beth Wright | 14 Jul 2016

German sportswear giant Adidas has filed a lawsuit against Skechers, accusing the US based footwear maker of copying the Springblade concept in its Mega Flex shoes.

Latest blogs

Leonie Barrie | 22 Jan 2015

German sporting goods giant Adidas Group has been named as the world's third most sustainable company this year, according to a ranking released by Toronto-based media company Corporate Knights to coincide with the World Economic Forum in Davos, Switzerland.


Leonie Barrie | 27 Oct 2014

Speculation emerged last week that a group of investors is planning to bid for Adidas Group's Reebok unit, and that a likely sale would enable the German sportswear giant to realign its strategy as a fitness and lifestyle brand.

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