Adidas Group

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Latest Insights

Adidas pushing self-governance for suppliers

Adidas’ annual Group Sustainability Report offers a yearly snapshot of the company’s achievements and challenges in the fields of the enviro...

Adidas worker hotline bridges communication gap

Sporting goods giant Adidas is evolving its factory monitoring system away from auditing to track supply chain compliance and is instead wor...

Speed to market key to Adidas 2020 growth plan

Adidas Group has said speed to market will be a key competitive advantage for the German sporting goods giant over the next five years, as i...

Hazardous chemical removal a key industry issue

Since Greenpeace published its Dirty Laundry report in 2011, revealing toxic chemicals in waste water discharges from two textile processing...

Latest Interviews

Frank Henke discusses Adidas sustainability agenda 20 Mar 2015

Leonie Barrie

“You cannot solve the sustainability agenda overnight,” explains Frank Henke, global director of social and environmental affairs at German sporting goods giant Adidas Group. Indeed, as he tells just-style, the company has faced a moving target since it launched its first sustainability programmes some 15 to 20 years ago – and that target is today moving faster than ever.

Speaking with style: Adidas CEO Herbert Hainer 1 Jul 2010

Joe Ayling

Adidas Group CEO Herbert Hainer is confident that major investments in the World Cup this summer are paying off. In an interview with just-style news editor Joe Ayling, he also discusses sourcing, currencies and his vision for the Reebok brand.

Latest News

Currency headwinds batter Adidas Q4 profit 5 Mar 2015

Richard Woodard

Sporting goods giant Adidas recorded a much-reduced fourth-quarter net profit, impacted by currency headwinds, a slump in Russia and a weak golf market.

Top stories this week on just-style... 27 Feb 2015

Katie Smith

The most-read stories on just-style this week include a look at why low labour cost countries are exposed to the highest risks, a new tentative agreement on a new five-year contract for US West Coast dockworkers, and more than 30% of cotton sourced by Adidas Group in 2014 was Better Cotton.

Adidas CEO search will be “long-term” process 20 Feb 2015

Michelle Russell

German sportswear giant Adidas has said its search for a replacement for CEO Herbert Hainer will be a long-term process, after the chief executive confirmed details of the process in a letter to employees this week.

Adidas extends digital platform for global growth 9 Jan 2015

Michelle Russell

German sportswear giant Adidas has expanded its relationship with the Demandware Commerce platform to a global scale.

Adidas to buy back shares worth EUR1.5bn 1 Oct 2014

Katie Smith

Sporting goods giant Adidas Group has said it plans to return up to EUR1.5bn (US$1.89bn) to its shareholders over the next three years.

Latest blogs

Adidas joins world's most sustainable companies 22 Jan 2015

Leonie Barrie

German sporting goods giant Adidas Group has been named as the world's third most sustainable company this year, according to a ranking released by Toronto-based media company Corporate Knights to coincide with the World Economic Forum in Davos, Switzerland.

Will Adidas realign its strategy? 27 Oct 2014

Leonie Barrie

Speculation emerged last week that a group of investors is planning to bid for Adidas Group's Reebok unit, and that a likely sale would enable the German sportswear giant to realign its strategy as a fitness and lifestyle brand.

Company research

adidas Group in Apparel and Footwear (France)

adidas Group in Apparel and Footwear (France)

In France, adidas is focusing on three main sports to drive sales - football, running and basketball. These three sports contribute the most to the company’s turnover and are the most dynamic areas of...

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adidas Group in Apparel and Footwear (Germany)

adidas Group in Apparel and Footwear (Germany)

adidas is striving to remain the leading player in the sports goods industry in Germany, with brands built on a passion for sport and sporting lifestyles as well as long-standing tradition. In order t...

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adidas Group in Apparel and Footwear (World)

adidas Group in Apparel and Footwear (World)

A focus on retail, repositioning of the problematic Reebok brand and a multi-brand strategy that allows adidas Group to target all parts of the sportswear market have all helped increase global share...

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