Despite the limitations of selling fashion over the internet, online purchases appeared to buck the downward trend in festive retail sales. Rebecca Danton finds out why more and more retailers are turning to e-commerce, while new research suggests that online fashion sales could increase by GBP134m (US$264m) a year if websites address customer behaviour patterns and provide more product information.
Nearly 60 per cent of apparel companies are now selling their fashions online. Everyone from brands to retailers are making their virtual statements. While the revenues might not match up to expectation (still estimated to be less than 10 per cent of total apparel retail sales), experts tell Stacy Baker that retailers can’t afford not to have an online presence.
Initial predictions for online jeans sales might have faded fast, but those jeans brands who have built up an Internet following say this part of their business isn’t going away. In fact, if you’ve got a well-known brand that consumers love and trust, your virtual revenue is very real says Stacy Baker.
Money can't buy success. That, at least, is one thing that the recent e-commerce explosion and ensuing shake-up has shown. To be successful online, e-tailers need to stick to the fundamentals of solid business basics in order to meet demand. Retailers with bricks-and-mortar establishments have a definite head-start, and ultimately the best players seem to be those with multi-channel operations and a solid branding strategy. In this special feature we take a look at the state of B2C e-tailing, including the top players and their strategies.
Bluefly, the online retailer of off-price designer fashion brands, has just announced strong growth in revenues and margin levels for the fourth quarter and full year 2006. As more and more apparel chains announce their intentions to start selling online, just-style’s Rebecca Danton talks to Melissa Payner, president and CEO of Bluefly, about how the business has set a precedent in online soft goods sales and the company’s ability to keep its competitive edge.
Venture capital firm CrunchFund has acquired a stake in e-commerce apparel retailer Bluefly Inc.
Online luxury retailer Bluefly has been acquired by private investment firm Clearlake Capital Group for an undisclosed sum.
Online luxury retailer Bluefly has appointed James Gallagher as chief financial officer.
Online luxury retailer Bluefly has seen its third-quarter net losses widen on the back of lower margins and an increase in the number of promotions.
Online retailer Bluefly has seen its second quarter losses widen after sales were hit by heavy promotions.
Online luxury retailer Bluefly has today (12 June) named former Saks Fifth Avenue and LVMH executive Scott Erdman as its new senior vice president of merchandising.
Online luxury apparel retailer Bluefly has today (14 May) seen its first-quarter net losses widen on the back of increased promotions combined with one-off costs relating to a pay-out made to its outgoing CEO.
Online designer retailer Bluefly Inc has slipped to a fourth quarter loss after higher inventories and the cost of launching the Belle & Clive flash sale site outweighed a rise in sales.
Online luxury apparel retailer Bluefly Inc has promoted chief operating officer Joseph Park as its new chief executive officer, following the resignation of Melissa Payner who has been at the helm for the past eight years.
Online fashion retailer Bluefly posted an increased loss for the second quarter, hit by shrinking margins despite a double-digit rise in revenues.
Online fashion retailer Bluefly has appointed Joseph Park as chief operating officer, effective immediately.
Bluefly Inc, the online retailer of designer brands, has narrowed its first quarter losses thanks to higher sales and a reduction in operating expenses.
Teen apparel retailer Delia's has appointed Michael Zimmerman and Mario Ciampi to its board of directors, effective immediately.
Online retailer Bluefly has swung to a Q4 net income of US$269,000, compared to a net loss of $148,000 in the fourth quarter of 2009, but still posted a loss for the full-year.
Online retailer Bluefly saw its losses widen in the third quarter, despite sales growth during the period, after higher expenses.
Online designer fashion retailer Bluefly Inc is incorporating mobile barcode technology into its latest television advertising campaign to give viewers additional content and coupons with the click of a camera phone.
Despite swing to an operating loss in its second quarter, online designer fashion retailer Bluefly Inc has been buoyed by higher order sizes and a 4% rise in sales.
Online retailer Bluefly has been boosted by a revival in the luxury market, narrowing first quarter losses by 52% to US$1.5m.
Online designer fashion retailer Bluefly Inc has managed to cut its fourth quarter losses despite falling sales and "the most difficult of economic times," and says it now has a solid base for growth in 2010.
A focus on value over volume helped internet retailer Bluefly to all but eliminate its third quarter loss, despite a double-digit revenue decline.
Maternity apparel retailer Destination Maternity Corporation has appointed Bluefly CEO Melissa Payner-Gregor to its board of directors.
Online designer fashion retailer Bluefly Inc has managed to cut its second quarter losses by 90.9%, after lower salary and marketing costs helped offset a slowdown in sales.
The slowdown in consumer spending and smaller order sizes led to a 21% drop in sales at online fashion retailer Bluefly Inc, which continued to run at a loss in its first quarter.
Online retailer Bluefly has reported a net loss of $11.3m for the full-year, down 28% compared to the same period in 2008, as revenues grew 5%.
The Black Friday shopping bonanza sets a precedent for holiday season sales in the US. But rarely has it been more important to fashion retailers as many try to manoeuvre their way out of the red after an all-round colourful third quarter. Joe Ayling reports.
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