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Clothing companies cash in on e-commerce | 13 Feb 2007

Despite the limitations of selling fashion over the internet, online purchases appeared to buck the downward trend in festive retail sales. Rebecca Danton finds out why more and more retailers are turning to e-commerce, while new research suggests that online fashion sales could increase by GBP134m (US$264m) a year if websites address customer behaviour patterns and provide more product information.

The new formula for online success | 7 Mar 2005

Nearly 60 per cent of apparel companies are now selling their fashions online. Everyone from brands to retailers are making their virtual statements. While the revenues might not match up to expectation (still estimated to be less than 10 per cent of total apparel retail sales), experts tell Stacy Baker that retailers can’t afford not to have an online presence.

Who says people don’t buy jeans online? | 8 Jul 2002

Initial predictions for online jeans sales might have faded fast, but those jeans brands who have built up an Internet following say this part of their business isn’t going away. In fact, if you’ve got a well-known brand that consumers love and trust, your virtual revenue is very real says Stacy Baker.

B2C: top players and their strategies | 1 Oct 2001

Money can't buy success. That, at least, is one thing that the recent e-commerce explosion and ensuing shake-up has shown. To be successful online, e-tailers need to stick to the fundamentals of solid business basics in order to meet demand. Retailers with bricks-and-mortar establishments have a definite head-start, and ultimately the best players seem to be those with multi-channel operations and a solid branding strategy. In this special feature we take a look at the state of B2C e-tailing, including the top players and their strategies.

Latest Interviews

Melissa Payner interview | 2 Mar 2007

Bluefly, the online retailer of off-price designer fashion brands, has just announced strong growth in revenues and margin levels for the fourth quarter and full year 2006. As more and more apparel chains announce their intentions to start selling online, just-style’s Rebecca Danton talks to Melissa Payner, president and CEO of Bluefly, about how the business has set a precedent in online soft goods sales and the company’s ability to keep its competitive edge.

Latest News

CrunchFund invests in online retailer BlueFly

Michelle Russell | 14 Feb 2014

Venture capital firm CrunchFund has acquired a stake in e-commerce apparel retailer Bluefly Inc.

Clearlake Capital acquires online retailer Bluefly

Katie Smith | 12 Aug 2013

Online luxury retailer Bluefly has been acquired by private investment firm Clearlake Capital Group for an undisclosed sum.

Bluefly names Gallagher CFO

Katie Smith | 30 Nov 2012

Online luxury retailer Bluefly has appointed James Gallagher as chief financial officer.

Bluefly Q3 losses widen on lower margins

Katie Smith | 22 Nov 2012

Online luxury retailer Bluefly has seen its third-quarter net losses widen on the back of lower margins and an increase in the number of promotions.

Bluefly Q2 losses widen after sales fall

Katie Smith | 15 Aug 2012

Online retailer Bluefly has seen its second quarter losses widen after sales were hit by heavy promotions.

Bluefly hires Erdman as SVP of merchandising

Katie Smith | 12 Jun 2012

Online luxury retailer Bluefly has today (12 June) named former Saks Fifth Avenue and LVMH executive Scott Erdman as its new senior vice president of merchandising.

Bluefly Q1 losses widen on promotions and costs

Katie Smith | 14 May 2012

Online luxury apparel retailer Bluefly has today (14 May) seen its first-quarter net losses widen on the back of increased promotions combined with one-off costs relating to a pay-out made to its outgoing CEO.

Bluefly swings to Q4 loss on expansion costs

Leonie Barrie | 10 Apr 2012

Online designer retailer Bluefly Inc has slipped to a fourth quarter loss after higher inventories and the cost of launching the Belle & Clive flash sale site outweighed a rise in sales.

Bluefly names new CEO as Payner resigns

Leonie Barrie | 7 Feb 2012

Online luxury apparel retailer Bluefly Inc has promoted chief operating officer Joseph Park as its new chief executive officer, following the resignation of Melissa Payner who has been at the helm for the past eight years.

Bluefly Q2 loss rises as margins shrink

Richard Woodard | 12 Aug 2011

Online fashion retailer Bluefly posted an increased loss for the second quarter, hit by shrinking margins despite a double-digit rise in revenues.

Bluefly names Park as COO | 3 Jun 2011

Online fashion retailer Bluefly has appointed Joseph Park as chief operating officer, effective immediately.

Higher sales help Bluefly narrow Q1 loss | 11 May 2011

Bluefly Inc, the online retailer of designer brands, has narrowed its first quarter losses thanks to higher sales and a reduction in operating expenses.

Delia's adds to board of directors | 28 Mar 2011

Teen apparel retailer Delia's has appointed Michael Zimmerman and Mario Ciampi to its board of directors, effective immediately.

Bluefly swings into Q4 profit | 17 Feb 2011

Online retailer Bluefly has swung to a Q4 net income of US$269,000, compared to a net loss of $148,000 in the fourth quarter of 2009, but still posted a loss for the full-year.

Bluefly posts wider Q3 loss | 9 Nov 2010

Online retailer Bluefly saw its losses widen in the third quarter, despite sales growth during the period, after higher expenses.

Bluefly adds mobile barcode technology to TV ads | 30 Sep 2010

Online designer fashion retailer Bluefly Inc is incorporating mobile barcode technology into its latest television advertising campaign to give viewers additional content and coupons with the click of a camera phone.

Bluefly posts Q2 operating loss despite sales rise | 9 Aug 2010

Despite swing to an operating loss in its second quarter, online designer fashion retailer Bluefly Inc has been buoyed by higher order sizes and a 4% rise in sales.

Luxury rebound cuts Q1 losses at Bluefly | 5 May 2010

Online retailer Bluefly has been boosted by a revival in the luxury market, narrowing first quarter losses by 52% to US$1.5m.

Bluefly narrows losses, sees growth in 2010 | 19 Feb 2010

Online designer fashion retailer Bluefly Inc has managed to cut its fourth quarter losses despite falling sales and "the most difficult of economic times," and says it now has a solid base for growth in 2010.

Bluefly Q3 loss narrows to US$0.9m | 11 Nov 2009

A focus on value over volume helped internet retailer Bluefly to all but eliminate its third quarter loss, despite a double-digit revenue decline.

Bluefly CEO joins Destination Maternity board | 18 Aug 2009

Maternity apparel retailer Destination Maternity Corporation has appointed Bluefly CEO Melissa Payner-Gregor to its board of directors.

Cost cuts help Bluefly slash Q2 losses | 7 Aug 2009

Online designer fashion retailer Bluefly Inc has managed to cut its second quarter losses by 90.9%, after lower salary and marketing costs helped offset a slowdown in sales.

Bluefly posts flat Q1 loss as sales slump | 6 May 2009

The slowdown in consumer spending and smaller order sizes led to a 21% drop in sales at online fashion retailer Bluefly Inc, which continued to run at a loss in its first quarter.

Bluefly narrows fiscal year net loss | 6 Mar 2009

Online retailer Bluefly has reported a net loss of $11.3m for the full-year, down 28% compared to the same period in 2008, as revenues grew 5%.

Retailers pin hopes on Black Friday | 28 Nov 2008

The Black Friday shopping bonanza sets a precedent for holiday season sales in the US. But rarely has it been more important to fashion retailers as many try to manoeuvre their way out of the red after an all-round colourful third quarter. Joe Ayling reports.

Company research

Bluefly, Inc. - Company Capsule

Bluefly, Inc. - Company Capsule

Synopsis Canadean's "Bluefly, Inc. - Company Capsule" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products an...

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