Heelys Inc

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Spotlight on...Crocs

just-style.com | 18 Sep 2008

From stock market darling to Nasdaq basket case, the fall of Crocs Inc has been dramatic and swift. With US sales plummeting and international revenues coming in short of expectations, the footwear company faces an uncertain future – and may need a white knight to come riding to its rescue. Richard Woodard reports.


In the money: Competition rife in sportswear

just-style.com | 15 May 2008

The choice between fight and flight is taking on a new meaning in the sporting goods sector. Brands are soaring by exploiting new opportunities in emerging markets, while a subsequent fight for remaining market share is taking shape closer to home, as Joe Ayling reports.

Latest News

Sequential Brands plots Ellen Tracy expansion

Katie Smith | 26 Nov 2013

Brand management company Sequential Brands Group has unveiled expansion plans for its women's fashion brand Ellen Tracy, including distribution into South Korea.


Sequential Brands Q3 loss widens as sales jump

Katie Smith | 5 Nov 2013

Brand management company Sequential Brands Group has seen its third-quarter loss widen, despite reporting record sales during the period thanks to new brand acquisitions.


Sequential Brands up-lists to Nasdaq exchange

Leonie Barrie | 23 Sep 2013

Sequential Brands Group, the owner of labels including William Rast and People's Liberation, is to begin trading on the Nasdaq Capital Market from tomorrow (24 September).


Sequential Brands plots Heelys relaunch

Katie Smith | 20 Aug 2013

Sequential Brands Group has unveiled relaunch plans for its wheeled footwear brand Heelys, including an expanded footwear collection and the introduction of new product categories.


Sequential Brands takes shape with Q2 profit

Richard Woodard | 1 Aug 2013

Sequential Brands Group posted a US$0.7m profit in the second quarter, with new brand acquisitions boosting revenues for the US business.


Sequential Brands Q1 loss widens

Katie Smith | 2 May 2013

Sequential Brands, owner of the William Rast and People's Liberation brands, has seen its first-quarter losses widen after acquisition costs offset higher revenue.


Sequential Brands closes Heelys deal

Petah Marian | 25 Jan 2013

Sequential Brands has closed its acquisition of wheeled footwear brand Heelys.


Sequential Brands to acquire Heelys for $63.2m

Katie Smith | 10 Dec 2012

Sequential Brands, which owns the William Rast and People's Liberation labels, is to acquire wheeled footwear maker Heelys for US$63.2m - a deal that overtakes a separate offer the company was considering.


Heelys Q3 loss widens as markdowns impact margins

Katie Smith | 14 Nov 2012

Wheeled footwear maker Heelys has seen its third-quarter net loss continue to widen as markdowns and changes to its product mix weighed on profit margins.


Heelys in $13.9m buyout deal

Katie Smith | 23 Oct 2012

Footwear business Heelys is to be sold to private equity firm the Evergreen Group in a US$13.9m cash deal.


Heelys Q2 losses widen as sales slump

Petah Marian | 9 Aug 2012

Wheeled shoe maker Heelys saw second-quarter net losses widen as the company continued with restructuring efforts.


Heelys Q1 losses widen after restructuring costs

Katie Smith | 10 May 2012

Wheeled shoe maker Heelys saw first-quarter net losses widen on the back of a series of one-off costs and changes in its product mix.


Heelys narrows Q4 loss as sales surge 63%

Leonie Barrie | 21 Mar 2012

Wheeled shoe maker Heelys Inc has narrowed its fourth quarter loss thanks to a surge in sales as it focuses on developing new products and brands.


Heelys Q3 loss widens as sales slump

Richard Woodard | 10 Nov 2011

Footwear company Heelys slid to a third quarter loss of $1.5m as sales slumped by nearly a fifth in the three months to 30 September.


Fall in international sales hurts Heelys Q2

Leonie Barrie | 11 Aug 2011

Footwear company Heelys Inc has swung to a second quarter loss after a 22.7% rise in domestic revenues was offset by a 15% fall in international sales.


Sourcing delays impact Heelys Q1

just-style.com | 12 May 2011

Footwear company Heelys failed to improve on last year’s first quarter net loss, impacted by a 6.1% fall in international sales and a 13.4% slump in domestic revenues.


Heelys trims Q3 loss despite sales slump

just-style.com | 12 Nov 2010

Wheeled footwear company Heelys narrowed its third quarter loss, but saw sales slump again as international demand diminished.


Heelys extends Hx2 range

just-style.com | 22 Oct 2010

US-based wheeled footwear maker Heelys has announced it will offer four new styles of its Hx2 collection to arrive in stores by mid-November, including adult sizes.


Heelys eyes Asia Pacific through new agreement

just-style.com | 17 Sep 2010

Heeling Sports, parent company of wheeled footwear maker Heelys, has hired Japan-Asia Strategies and its principal Thomas Seymour, in a step to develop its business in the Asia Pacific Region.


Heelys swings into Q2 profit

just-style.com | 13 Aug 2010

Wheeled footwear firm Heelys has announced sloping sales but still managed to swing back into a profit after a loss in Q2 2009.


Heelys launches Nano footboard

just-style.com | 9 Jul 2010

Wheeled footwear specialist Heelys has broken new ground with its first non-shoe launch: the Nano inline footboard accessory, designed to be attached to its distinctive skate shoes.


Heelys rolls out two-wheeled version

just-style.com | 25 Jun 2010

US-based wheeled footwear maker Heelys has announced the North American launch of its Hx2 range, with two removable wheels in each shoe for younger wearers.


Heelys names new COO/CFO

just-style.com | 8 Jun 2010

Wheeled shoe maker Heelys Inc has named Craig D Storey as its new chief operating officer and chief financial officer, with immediate effect.


Heelys narrows Q1 loss

just-style.com | 14 May 2010

Wheeled footwear firm Heelys has narrowed its net loss for the first quarter of the year, despite a reduction in sales for the period.


Heelys agrees new sourcing deal

just-style.com | 27 Apr 2010

Wheeled footwear firm Heelys has announced a new sourcing agreement with TGB, a subsidiary of Anthony L & S.


Heelys reducing SKUs as losses continue

just-style.com | 11 Mar 2010

Footwear specialist Heelys has moved to “significantly reduce” the number of SKUs it sells through retail channels after posting another loss in the last quarter of 2009.


Heelys makes staff changes

just-style.com | 3 Mar 2010

Wheeled footwear seller Heelys has made several staff changes as part of a 2010 business plan.


Heelys court action dismissed after settlement

just-style.com | 24 Nov 2009

A federal judge has formally dismissed two legal actions brought against wheeled footwear company Heelys, after the company settled the claims out of court.

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