H&M Hennes & Mauritz AB

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Latest Insights

Who's winning in UK apparel shopping switch?

Primark may be reaching saturation point in the UK market, making it more difficult to hold and retain customers, analysts believe. But whil...

Internet pureplays winning in UK apparel space

Internet pureplays like Asos are gaining the most share in the UK apparel market year-on-year, new data shows, while general stores are losi...

Is legal action key to compliance?

There is growing pressure from activists and governments to make Western laws apply to alleged non-compliance in developing country garment...

Who has pledged to ban the use of angora?

More than 70 brands and retailers have committed to end the use of angora in their future clothing and accessories collections, following on...

Latest Interviews

INTERVIEW: Helena Helmersson, H&M 30 Apr 2014

Michelle Russell

The latest sustainability report released earlier this month by Swedish apparel retailer H&M Hennes & Mauritz highlights the group's achievements over the last year. Helena Helmersson, head of sustainability for H&M, spoke with just-style about the company's major milestones, including closed loop clothing, collaboration, and the group's African sourcing plans.


The Bangladesh Accord tackles unsafe factories 20 Feb 2014

Kitty So

As safety inspections on more than 1,500 garment factories supplying a group of mainly European retailers get underway this week, just-style speaks with Brad Loewen, the top safety official overseeing the effort.

Latest News

Hennes & Mauritz records “strong” Q1 24 Mar 2015

Michelle Russell

Swedish fashion giant Hennes & Mauritz (H&M) has recorded a strong start to the year with sales and earnings up in the first quarter and plans to expand its global reach and brand portfolio.


Double-digit rise in H&M Q1 and February sales 16 Mar 2015

Katie Smith

Swedish fashion giant Hennes & Mauritz (H&M) has booked an increase in sales during both the first quarter and February, marking its 23rd consecutive month of gains.


H&M to stop short-term supplier labour contracts 12 Mar 2015

Leonie Barrie

Fashion retailer H&M is to impose stricter requirements on the use of short-term, fixed duration contracts for workers at its supplier factories after acknowledging their use restricts worker rights.


H&M January sales up for 22nd month in a row 16 Feb 2015

Beth Wright

Swedish retailer H&M has revealed an increase in its January sales - making this the company's 22nd consecutive month of sales gains.


H&M Q4 mixed but plans 400 new stores 28 Jan 2015

Michelle Russell

Swedish fashion giant Hennes & Mauritz has booked what analysts believe are “disappointing” fourth-quarter results as margins continue to decline, but revealed plans to expand this year.

Latest blogs

A look back as we move into 2015 5 Jan 2015

Leonie Barrie

As we return to the swing of things, a good way to start 2015 is to take a look back at the top news stories, analysis pieces, comment articles and interviews published on just-style in 2014.


Forced labour claims weigh on India mills 3 Nov 2014

Leonie Barrie

A number of retailers were last week forced to respond to allegations of "forced labour" among female textile workers in mills in southern India, with H&M blacklisting one of the five named.

Company research

H&M Hennes & Mauritz AB in Apparel and Footwear (USA)

H&M Hennes & Mauritz AB in Apparel and Footwear (USA)

H&M will continue to follow fashion trends in its efforts to drive sales, and starting in 2014 it turned to sportswear. The new product line launched on 1 January, and was promoted by the Swedish Nati...

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H&M Hennes & Mauritz AB in Apparel and Footwear (China)

H&M Hennes & Mauritz AB in Apparel and Footwear (China)

As one of the dominant and popular brands in China’s apparel and footwear market, H&M (H&M Hennes & Mauritz AB) aims to accelerate its expansion and consolidate its market position in China by maintai...

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H&M Hennes & Mauritz AB in Apparel and Footwear (Mexico)

H&M Hennes & Mauritz AB in Apparel and Footwear (Mexico)

H&M aims to replicate its international success in Mexico due to the increasing interest in fashion and apparel amongst Mexican consumers. The outstanding performance of the first flagship store in Me...

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