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US: People’s Liberation changes name, business model

10 February 2012

Apparel business People’s Liberation is to change its name and business model after raising up to US$14.5m in funding from private equity group Tengram Capital Partners.

US: Madonna to launch Truth or Dare lifestyle brand

4 November 2011

Following on from the success of her Material Girl teen clothing line, pop star Madonna is to launch a second label called Truth or Dare, this time focusing on women aged 27-50.

US: Iconix reaffirms outlook as Q3 profit falls 5%

28 October 2011

Iconix Brand Group Inc, owner and licensor of brands like Candie's, Bongo, Badgley Mischka, Joe Boxer and Mossimo, has reaffirmed its full-year guidance after posting a 5.1% drop in third quarter profit.

EUROPE: Iconix to re-launch Rocawear

31 August 2011

Rocawear, the $800m US Street brand formed by rapper Jay Z, is the first label being relaunched by the European licensing unit set up by Iconix Brands to spearhead its expansion into the continent.

US: Iconix takes control of Zoo York as Q2 profit soars

28 July 2011

Iconix Brand Group Inc, which licenses fashion and footwear labels like Candie's, Bongo, London Fog and Joe Boxer, has booked a 69% jump in second quarter profit, and says it is taking full ownership of the Zoo York brand.

US: Anvil Knitwear fills top marketing post

8 July 2011

Sportswear maker Anvil Knitwear has tapped former Iconix Brand and Nike executive Heather Stefani as its new executive vice president of marketing.

US: Iconix buys Ed Hardy for US$62m

28 April 2011

Consumer brand company Iconix Brand Group has taken a majority stake in the Ed Hardy tattoo brand for a total of $62m, including a fee of $55m plus an earn-out sum of $7m.

US: Iconix hails strong start with Q1 profit surge

28 April 2011

Iconix Brand Group is increasing its forecasts for the full year after a buoyant first quarter which registered strong double-digit increases in sales and profits.

US: Iconix FY profit jumps 32%

17 February 2011

US fashion firm Iconix Brand Group has posted improved revenue and profits for the fiscal year, saying its brands had gained market share.

INDIA: Iconix signs Mossimo India licence deal

5 January 2011

Consumer goods business Iconix Brand Group has agreed a licensing deal for its Mossimo brand in India with wholesaler, retailer and distributor Arvind.

US: VF Corp to buy Rock and Republic denim brand

22 December 2010

Clothing maker VF Corporation is to buy the bankrupt upscale denim brand Rock and Republic, acquiring the company's trademarks and intellectual-property rights.

US: Madonna's clothing range expands into Canada

17 December 2010

Madonna and Iconix Brand Group has entered into its first international partnership with Hudson's Bay Company (HBC or the 'Bay') to manufacture and distribute its junior brand of 'Material Girl'.

US: Iconix Q3 profit boosted by Peanuts

29 October 2010

Licensed consumer goods business Iconix Brand Group raised its full-year guidance after seeing third quarter earnings and revenue surge up 32% and 63% respectively.

US: Iconix signs ad deal with Mad Men's Hendricks

26 August 2010

Iconix Brand Group has signed a deal for its London Fog brand's fall marketing campaign with actress Christina Hendricks.

US: Madonna’s Material Girl line faces trademark battle

23 August 2010

The new Material Girl line of clothing designed by Madonna and her daughter Lourdes, and launched at Macy’s stores earlier this month, is facing a trademark battle.

US: MG Icon launches campaign for Madonna clothing brand

29 July 2010

MG Icon, the joint venture between singer Madonna and Iconix Brand Group, has unveiled details of its autumn 2010 marketing campaign for its newly created junior brand Material Girl.

US: Organic growth drives Iconix Q2 profit

28 July 2010

Iconix Brand Group posted a 27% increase in second quarter profit to US$24.5m, driven by strong organic growth and a 35% rise in revenues.

US: Iconix appoints COO in management changes

28 July 2010

Iconix Brand Group has promoted three executives from within the company.

US: Sears and Kmart to launch Bongo brand

13 July 2010

Iconix Brand Group has signed a long-term direct-to-retail license agreement with Sears Holdings for the company's junior brand Bongo.

US: Britney Spears makes first foray into fashion

30 June 2010

Pop singer Britney Spears has designed her first ever collection of apparel and accessories for Iconix Brand Group’s Candie's brand, which will be sold exclusively at Kohl's Department Stores.

US: Iconix takes Candie's chain to China

23 June 2010

Iconix Brand Group has announced a deal to open free standing specialty and franchise Candie's stores throughout Greater China.

US: Iconix completes $175m Peanuts buy

4 June 2010

Iconix Brand Group has completed its purchase of the Peanuts brand - home of Charlie Brown, Snoopy and other cartoon characters - after joining forces with the Schulz family.

US: Iconix doubles Q1 profit

28 April 2010

US fashion company Iconix Brand Group has posted a 53% increase in first quarter net income, as it continues to snap up new brands.

US: Iconix buys Peanuts in $175m deal

27 April 2010

Iconix Brand Group has joined forces with the Schulz family to buy the Peanuts brand – home of Charlie Brown, Snoopy and other cartoon characters.

US: Madonna clothing range to hit Macy's stores

10 March 2010

A much-speculated clothing collection by Madonna will hit Macy's stores in August after the pop star struck a joint venture deal with Iconix Brand Group.

The week ahead on just-style...

8 March 2010

Taking a look at the week ahead for the footwear and apparel industry, here is news editor Joe Ayling's snapshot of just-style's latest news and insights agenda.

CHINA: Iconix signs Badgley Mischka deal

1 March 2010

Iconix Brand Group has signed a deal to develop its Badgley Mischka brand throughout Greater China.

US: Iconix profits rise 9% during fiscal year

23 February 2010

The boss of Iconix Brand Group said the apparel firm will continue to pursue acquisitions after profits soared in the fourth quarter and full-year periods.

The week ahead on just-style...

22 February 2010

Taking a look at the week ahead for the footwear and apparel industry, here is news editor Joe Ayling's snapshot of just-style's latest news and insights agenda.

US: Britney Spears fronts Candie's spring campaign

18 February 2010

Britney Spears is to front Iconix Brand Group's spring marketing campaign for junior brand Candie's, available at Kohl's Department Stores.

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Iconix Brand Group has grown rapidly since it began a transformation from a traditional clothing manufacturing firm to a brand management business. Speedy growth has come thanks to an aggressive strategy of brand acquisition and international expansion. The brand management model which Iconix employs is unique. It allows the company to concentrate on value-adding services of licensing and marketing, leaving responsibility for design, production, inventory management, distribution and retail to the licensee. This model brings about many advantages. In particular, the licence agreements into which Iconix enters include guaranteed minimum levels of royalty payments. Also, the model eliminates the need for inventories, and requires minimal amounts of working capital. From a financial perspective, these characteristics provide the company with plenty of free cash flow—which it has reinvested in growth via the acquisition of more brands or international expansion of its existing portfolio. In particular, the guaranteed levels of royalty payments provide the company with an unusually low level of risk. Reflecting this, the company’s net income doubled in 2006 and 2007 and, despite the global slowdown, it still grew by a respectable 10% in 2008. For 2009 the company has forecast that revenues will remain more or less static, at US$210 mn- US$220 mn, due to the challenging economic environment. On the other hand, executives have raised their expectations of earnings per share (

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