Lotto Sport Italia
As the run-up the FIFA World Cup sends football fans into a frenzy, so do the ensuing opportunities for sportswear companies around the world. Here just-style takes a look at some of the latest products being peddled and how they are claimed to improve players’ performance.
This month’s football World Cup in Germany will showcase the branding tactics and marketing ploys adopted by the leading sporting goods companies. As the big three lock horns, German brand Adidas hopes its combination of geographical location and football heritage will pay dividends. Joe Ayling reports.
Natural materials and technical fibres competed for attention at the recent ISPO trade fair for sports apparel and equipment. Cream cotton lawn blouses with bright stripes and patterns from the surf brands contrasted with technical seamless garments for dance and yoga. Multi-coloured 70s leather tennis shoes appeared side-by-side with automotive-inspired basketball boots and breathable lightweight watersport shoes with aerated panels.
Lightweight and streamlined, ultra-thin apparel took the lead at the recent ISPO, Europe’s biggest trade fair for sports apparel and equipment. Winter 2003 sees multiple technologies updating soft-shell jackets, traditional fur trimmed parkas and hand-made sweaters reports Penny Leese.
Sportswear firm Lotto Sport Italia has signed a 15-year extension to its licensing deal with India's Sports Lifestyle.
San Diego Boca football club has announced a two-year agreement with Lotto Team Sport to be the gear and merchandise supplier for next year's National Premier Soccer League (NPSL) season.
Italian sports footwear, clothing and accessories brand Lotto Sport Italia has appointed Star 360 Sdn Bhd as its new licensee for the Malaysian market.
Italian sportswear company Lotto Sport Italia SpA has opened a new office in Hong Kong to support its growth in Asia.
Italian sportswear company Lotto Sport Italia has signed a 20-year licensing deal with China’s Li Ning Company Ltd to produce and distribute Lotto brand products in China.
Italian sportswear company Lotto Sport Italia SpA has posted an 8% jump in full-year sales, helped by growth in all major markets and major progress in its technical and leisure lines.
Nilörngruppen AB is setting up a joint-venture with Hembly International Holdings Limited in China to supply labels, packaging and accessories to the fashion industry.
Apparel supply chain operator Hembly International bolstered its full year profit by 37.9% to HKD$107.7m (US$13.8m), which it attributed to supply chain growth and successful distribution of brands like Lotto and Moschino.
Hong Kong based Hembly International Holdings, which is currently in the process of buying the Italian Sergio Tacchini sportswear brand, is close to completing the deal.
Apparel firm Hembly International has posted a 30.4% rise in first half profit to HKD$45.6m (US$5.85m).
Viet Tien Garment Export and Import Corporation (VTEC) has begun building a new VND30bn (US$1.8m) apparel factory in the southern province of Tien Giang.
Fashion group Hembly International has agreed to buy a further 25% stake in Well Metro for HKD20.8m (US$2.66m), meaning it would own 95% of the Chinese retailer’s shares.
Italian sportswear company Lotto Sport Italia has signed up Planet Sports Inc as its exclusive licensee in the Philippines.
Italian sportswear manufacturer Lotto Sport Italia has reported a turnover of EUR277m (US$377m), up 8% from the previous year, attributed to growth across all major markets and progress in technical and leisure segments.
Italian sportswear maker Lotto Sport Italia hopes to sell US$20m worth of its footwear, clothing and accessories in Brazil over the next three years after signing a licensing agreement with Filon Confecções Ltda.
Football boot maker Lotto Sport Italia has bought US shoe manufacturer Etonic in a move that will help the Italian company bolster its position in the North American market and double its turnover in the next three years.
Italian sportswear company Lotto Sport Italia SpA has posted a 12.6% rise in first-half sales, helped by strong international growth following the football World Cup.
2005 turnover at Italian sportswear company Lotto Sport Italia SpA came to EUR257m (US$330.7 mln) with recession in the Italian market keeping sales flat with last year’s levels.
Italian sports brand Lotto has appointed Mitra Adiperkasa Tbk as its exclusive licensee for Indonesia until 31 December 2010.
Italian sportswear company Lotto yesterday unveiled the world’s first laceless football shoe, the Zhero Gravity, in the UK.
Italian sportswear company Lotto Sport Italia has renewed an agreement with underwear specialist Fraly for the manufacture and distribution of sports underwear collections under the Lotto brand.
Sportswear brand Lotto Sport Italia says it is “very satisfied” with its 2004 results, reporting total sales of €256 million compared with sales of €255m last year.
Sports goods company Lotto Sport Italia SPA has opened its first joint Chinese venture with Hong Kong-based Hembly International Holdings Ltd.
Italian sportswear company Lotto Sport Italia has joined with investment firm The DCS Group LLC to launch a premium sports clothing and footwear segment in the US.
Sports clothing and accessories maker Lotto France is exiting its current French headquarters in Besancon in the Doubs region and moving to a new base in Aix-en-Provence, southern France.
Italian sportswear company Lotto Sport Italia has set its sights on China with plans to re-launch the brand and open 10 Lotto flagship stores in China’s major cities by the end of September 2005.
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