Under Armour Inc

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Enthusiasm for tech in outdoor apparel on the rise

Innovation in materials and performance in the outdoor apparel and footwear category is on the increase as enthusiasm for technology grows,...

Fitness fashion propels Athleta towards $1bn sales

Any talk of Gap Inc's portfolio invariably focuses on its Gap, Banana Republic and Old Navy brands. But new number crunching suggests the co...


Li & Fung looks to new frontiers for growth

Michelle Russell | 26 Aug 2014

Li & Fung has outlined a number of new frontiers the global sourcing giant is looking to explore as it works through its three-year roadmap, which it hopes will capture new customers in new categories and countries, and increase the group's cross-selling activities.


Diversification a key focus for Under Armour

Katie Smith | 28 Jul 2014

With abundant growth opportunities in the pipeline at Under Armour, the performance apparel, footwear and accessories brand has said it aims to look back on 2014 as a pivotal year in its diversification. And five of its business categories bringing diversity to its story are footwear, women's, connected fitness, direct-to-consumer and international.


ANALYSIS: New pricing strategy pays off for Nike

Leonie Barrie | 24 Jul 2014

Sporting goods giant Nike is raising its prices at a time when other companies are turning to increased markdowns and heavy promotional activity to drive traffic. And analysts say the strategy is single-handedly driving growth in the US sneaker market, as well as helping the company to carve out a new competitive advantage.


Lululemon an unlikely takeover target

Michelle Russell | 23 Jun 2014

A leveraged buyout or takeover of Lululemon Athletica is unlikely, analysts believe, due to the yogawear retailer's size and its very high - and declining - margins.

Latest News

Under Armour secures Germany and Austria deals

Michelle Russell | 24 Jul 2015

Sportswear specialist Under Armour is strengthening its position in Germany and Austria with a number of new strategic partnerships as part of the brand's aggressive global expansion plans.


Under Armour lifts outlook after Q2 revenue hike

Katie Smith | 23 Jul 2015

Sportswear specialist Under Armour has lifted its full-year outlook after booking its 21st consecutive quarter of revenue growth above 20%, driven by consumers ongoing interest in fitness and athleisure products.


Under Armour taps Ussery as sports president

Katie Smith | 17 Jul 2015

As part of efforts to drive the brand forward, sportswear specialist Under Armour has tapped former Nike executive Terdema Ussery as president of its global sports categories.


Under Armour brand awareness "improving" in Europe

Leonie Barrie | 15 Jul 2015

The latest findings from a survey into consumer awareness of US athletic footwear and apparel brand Under Armour suggests its profile remains low in Europe – but the region presents a “a big opportunity” in the coming years.


Under Armour unveils "game-changing" sports bra

Katie Smith | 15 Jul 2015

Sportswear specialist Under Armour has launched what it describes as a “game-changing bra” built for high-impact workout activities such as kickboxing, running and spinning.


Under Armour unveils newest retail presence

Leonie Barrie | 26 Jun 2015

Under Armour has unveiled its newest retail presence after teaming up with one of the largest mall-based specialty athletic footwear and apparel retailers in the US to launch a premium store-within-a-store concept.


Under Armour SpeedForm boot moulds to the foot

Katie Smith | 14 May 2015

Sportswear specialist Under Armour has launched a new football boot using its "revolutionary" SpeedForm technology, which is designed to feel like an extension of the foot and offers "game-changing speed".


Under Armour hailed "next global athletic company"

Richard Woodard | 22 Apr 2015

Under Armour has been hailed by one analyst as “the next global athletic company” after the US company recorded its 20th consecutive quarter of 20%-plus revenue growth.


Under Armour moves COO to footwear role

Katie Smith | 5 Mar 2015

Performance apparel, shoe and accessories brand Under Armour has unveiled a series of changes to its management team, one of which involves moving COO Kip Fulks to president of footwear and innovation.


Wearable tech likely avenue for Under Armour

Michelle Russell | 11 Feb 2015

Under Armour is likely to enter the wearable technology market over the next two to four years, analysts believe, as the group's 'Connected Fitness' initiative gives it a strong technological edge over competitors.


Under Armour Q4 earnings in 37% surge

Richard Woodard | 5 Feb 2015

Sporting apparel and footwear business Under Armour surged to its 19th consecutive quarter of 20%-plus revenue growth in the fourth quarter, boosting profit by 37%.


Ruppe hired to grow Under Armour footwear business

Katie Smith | 28 Jan 2015

Performance apparel, shoe and accessories brand Under Armour has bolstered its executive team with the appointment of former Nike executive Peter Ruppe as senior vice president of footwear.


Under Armour ups guidance as Q3 profit climbs

Michelle Russell | 23 Oct 2014

Performance apparel, footwear and accessories brand Under Armour has upped its full-year guidance as it revealed an increase in third-quarter earnings and sales.


Under Armour to invest $100m in new DC

Katie Smith | 3 Oct 2014

Performance apparel, footwear and accessories brand Under Armour is investing more than US$100m in a new distribution centre to service its rapidly expanding business.


Columbia Sportswear hires global manufacturing VP

Katie Smith | 26 Sep 2014

Outdoor apparel and footwear specialist Columbia Sportswear Company has tapped former VF Corp executive Steve Woodside to the newly-created position of vice president of global manufacturing.


Adidas taps Nike designers for new creative studio

Leonie Barrie | 25 Sep 2014

Sportswear firm Adidas is planning to open a new creative studio in New York City next year and has hired three "world class" designers from Nike to drive the brand's direction.


Under Armour "resonating strongly" with consumers

Leonie Barrie | 18 Sep 2014

The latest findings from an ongoing survey into the popularity of US athletic footwear and apparel brands suggest there has been a huge leap for Under Armour among female consumers.


PrimaLoft develops high-tech down blend insulation

Michelle Russell | 15 Sep 2014

Fabric manufacturer PrimaLoft has developed a high performance down blend that it says is the next generation of apparel insulation.


Top stories this week on just-style...

Katie Smith | 1 Aug 2014

The most-read stories on just-style this week include an analysis on East African countries courting clothing and textile business, Fung Capital investing in a PLM software provider, and a look at why diversification is key for Under Armour.


Under Armour "bullish" in full-year guidance rise

Katie Smith | 25 Jul 2014

An increase in projected full-year earnings and revenue at Under Armour has been described as "bullish" and a "positive catalyst" move by one analyst.


Under Armour to expand ClutchFit technology

Richard Woodard | 3 Jun 2014

Sportswear specialist Under Armour is to extend its ClutchFit hi-tech footwear material innovation into numerous sports.


Cool factor on the rise for Nike and Under Armour

Michelle Russell | 28 Apr 2014

The brand resonance of sportswear firms Nike and Under Armour amongst young shoppers in the US is increasing significantly, a new study has shown.


Largest Under Armour store opens in New York City

Leonie Barrie | 25 Apr 2014

Sportswear firm Under Armour has opened its largest retail store in New York City where it will showcase its full line of men's, women's and youth apparel, footwear and equipment.


Innovation drives Under Armour Q1 profit surge

Katie Smith | 24 Apr 2014

Continued investment in innovative new products helped performance apparel, footwear and accessories brand Under Armour to almost double its profit during the first quarter.

Latest blogs

Nike hopes to win women's sportswear race

Leonie Barrie | 24 Oct 2014

Competition for pole position in the women's sportswear market is about to heat up after Nike this week revealed it has set its sights on growing its women's business by 40% over the next two years.


Closer cooperation urged in Bangladesh

Leonie Barrie | 22 Sep 2014

Two separate calls came last week urging the various safety initiatives in Bangladesh to work more closely to coordinate their efforts - and for more input from the Bangladeshi government if the work achieved so far is to continue its momentum.

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