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SWEDEN: H&M taps Sonia Rykiel as next guest designer
Swedish fashion chain H&M is teaming up with Sonia Rykiel for its next guest collaboration – and will for the first time extend its designer venture into lingerie and related accessories.
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28 Sep 2009
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RE: SWEDEN: H&M taps Sonia Rykiel as next guest designer
easy.....H&M needs more famous creators, stylist or brands to support a "weak" image in terms or creativity and quality...at the same time , good publicity for Rykiel (certainly needing it...) but what does Langerfeld, Mac Cartney, Rolf and...., Cavalli think of their HM experiment ????????
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28 Sep 2009
by alexpression
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