Adidas: behind the three stripes

Adidas: behind the three stripes

Adidas Group CEO Herbert Hainer is confident that major investments in the World Cup this summer are paying off. In an interview with just-style, he also discusses sourcing, currencies and his vision for the Reebok brand.

Speaking with style: Adidas Group CEO Herbert Hainer

1 July 2010

Adidas Group CEO Herbert Hainer is confident that major investments in the World Cup this summer are paying off. In an interview with just-style news editor Joe Ayling, he also discusses sourcing, currencies and his vision for the Reebok brand.

10 quotes by Adidas CEO Herbert Hainer

1 July 2010

This month just-style news editor Joe Ayling interviewed Adidas Group CEO Herbert Hainer about business, the economy and sourcing. They also spoke about the ongoing FIFA World Cup tournament in South Africa, which Adidas is heavily involved with as official sponsor.

GERMANY: Adidas prepared for surge in Chinese sourcing costs

30 June 2010

Sporting goods firm Adidas Group has enough diversity in its supply chain to withstand cost increases in China, the company's boss has told just-style.

GERMANY: Adidas reports golf leadership

29 June 2010

German sporting goods firm Adidas Group says it has gained a shared lead in the global golf apparel market with Ashworth.

GERMANY: Adidas taps Dirk Schonberger as creative director

25 June 2010

Sporting goods firm Adidas has named designer Dirk Schönberger as creative director for its Sport Syle division with immediate effect.

GERMANY: Adidas sales boosted by strong World Cup

21 June 2010

Sporting goods firm Adidas Group is expecting sales of football products to reach EUR1.5bn this year, buoyed by the ongoing World Cup in South Africa.

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