Crocs at a crossroads
From stock market darling to Nasdaq basket case, the fall of Crocs Inc has been dramatic and swift. With US sales plummeting and international revenues coming in short of expectations, the footwear company faces an uncertain future – and may need a white knight to come riding to its rescue. Richard Woodard reports.
Spotlight on...Crocs
18 September 2008
From stock market darling to Nasdaq basket case, the fall of Crocs Inc has been dramatic and swift. With US sales plummeting and international revenues coming in short of expectations, the footwear company faces an uncertain future – and may need a white knight to come riding to its rescue. Richard Woodard reports.
US: Crocs facing escalator lawsuit - report
11 September 2008
Plastic clog manufacturer Crocs has been taken to court by the family of a four-year-old boy who claim he injured his foot on an escalator in the US whilst wearing the company's footwear.
US: Crocs begins Dominican Republic shoe project
27 August 2008
Plastic clog manufacturer Crocs has launched a recycled footwear donation programme and will donate 10,000 pairs of its shoes to the children in impoverished regions of the Dominican Republic.
US: Crocs lays off 75 employees - report
11 August 2008
Plastic clog maker Crocs has laid off 75 members of staff in Colorado, it has been reported.
JAPAN: Crocs probe after ripped toenail incidents
8 August 2008
Japan’s Trade Ministry is looking into several reports of people damaging toenails on Jibbitz accessories fixed to Crocs sandals in the country.
US: Crocs maintains guidance as Q2 profits slump
8 August 2008
Niche footwear company Crocs saw its second quarter profits slashed amid tumbling domestic sales of its distinctive rubber clogs.
US: Segmentation is Crocs’ new retail strategy
28 July 2008
Beleaguered plastic clog maker Crocs Inc is to segment its footwear into Everyday, Sport and Style collections as it tries to drum up new retail interest in its shoes.
US: Crocs shares slashed after profit downgrade
25 July 2008
Shares in clog manufacturer Crocs lost nearly half their value after the company admitted it might not make a profit in fiscal 2008.
US: Crocs launches escalator safety campaign
23 July 2008
Plastic clog maker Crocs has unveiled a year-long safety awareness initiative following recent publicity linking the distinctive footwear to accidents on escalators.
US: Government agency approves CrocsRx range
18 July 2008
Plastic clog maker Crocs has reported that the US Center for Medicare and Medicaid Services (CMS) has accepted the CrocsRx Custom Cloud model into its diabetic shoe programme.
UK: Crocs to bring out sneaker product
7 July 2008
Plastic clog manufacturer Crocs is stepping into the sneaker market next summer with the launch of Axis.
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