Fashion in flux – figuring out future supply chains
Apparel retailers and brands must take a hard look at their current business models and supply chains if they want to remain competitive into the future.
Technology has a key role to play in helping brands, retailers and manufacturers to adapt their business models to meet changing consumer demands – be it implementing changes around design, fit or product innovation.
Edwin Keh, CEO at the Hong Kong Research Institute of Textiles and Apparel (HKRITA) believes apparel retailers and brands must take a hard look at their current business models and supply chains if they want to remain competitive into the future.
Earlier this year apparel giant PVH set up Innovation Next, a new department dedicated to preparing for the big ideas coming at the industry – including connected apparel and implications for the supply chain. just-style takes a closer look.
US sportswear giant Under Armour says it wants to propel its brand into the future through a new state-of-the-art Lighthouse manufacturing innovation facility that brings new opportunities in local-for-local manufacturing and customised products. Described by the group as its "magic bullet" and barely three months old, there are already plans for a second centre – and for the launch of several contract factories next year.
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