Fast fashion’s competitive advantages
From catwalk to consumers, fast fashion companies are increasing their speed to market in response to demand for up-to-the-minute styles and trends at relatively low prices. In this month’s management briefing, just-style looks at the impact this is having on manufacturing and supply chains, retail strategies, global trends and the bottom line.
A successful fashion retail strategy is now often a race against the clock, as consumers' appetites for a revolving door of apparel trends continues to grow in the era of 'fast fashion'.
Fast fashion has had a fundamental impact on the apparel industry in the space of just a few decades, with global fashion giants such as Zara and H&M demonstrating a previously unthinkable production speed, with the ability to get a garment from concept to store in less than 12 weeks.
Global manufacturing and supply chains are shifting and changing in response to fast fashion's demand for up-to-the-minute styles and trends at relatively low prices.
While cities such as Milan, Paris, New York and London have historically been seen as the global 'fashion hubs' - acting as meeting spots for high-end designers, fashion shows, luxury retail outlets and fashionistas - the rise of fast fashion has also made cutting-edge trends more accessible to the rest of the world.
- PSF 2014: No one size fits all in apparel sourcing
- PSF 2014: Shifting focus from cost to consumer
- Garment manufacturers eye Myanmar outsourcing
- Bangladesh industry development moving backwards
- PSF 2014: Ten sustainability takeaways
- Adidas China supplier in discussions over strike
- Bangladesh PM asks clothing buyers to pay more
- Gap issues mirror widespread industry challenges
- Jones CEO to depart as Sycamore splits business
- Workers strike at Adidas supplier shoe factory
- Ethiopia – the emerging textile and clothing industry
- Antimicrobial fibres, fabrics and apparel: innovative weapons against infection
- Trade and trade policy: clothing imports, consumer expenditure and trends in five emerging markets: Brazil, Colombia, India, Kazakhstan and Peru, 4th quarter 2013
- Jeans in Italy
- Sustainable Textiles for Apparel: Fact, Fiction and Future Prospects