Fast fashion’s competitive advantages

From catwalk to consumers, fast fashion companies are increasing their speed to market in response to demand for up-to-the-minute styles and trends at relatively low prices. In this month’s management briefing, just-style looks at the impact this is having on manufacturing and supply chains, retail strategies, global trends and the bottom line.

just-style management briefing: Fast fashion's competitive advantages

2 July 2012

A successful fashion retail strategy is now often a race against the clock, as consumers' appetites for a revolving door of apparel trends continues to grow in the era of 'fast fashion'.

just-style management briefing: Speed and flexibility a boost to profitability

2 July 2012

Fast fashion has had a fundamental impact on the apparel industry in the space of just a few decades, with global fashion giants such as Zara and H&M demonstrating a previously unthinkable production speed, with the ability to get a garment from concept to store in less than 12 weeks.

just-style management briefing: Fast fashion shifts supply chain focus

2 July 2012

Global manufacturing and supply chains are shifting and changing in response to fast fashion's demand for up-to-the-minute styles and trends at relatively low prices.

just-style management briefing: Speed to market breaks down fashion barriers

2 July 2012

While cities such as Milan, Paris, New York and London have historically been seen as the global 'fashion hubs' - acting as meeting spots for high-end designers, fashion shows, luxury retail outlets and fashionistas - the rise of fast fashion has also made cutting-edge trends more accessible to the rest of the world.