Japanese fashion fads
Japan’s consumers are giving a big thumbs-up to new clothing that gives the wearer a workout without the need for normal exercise. The garments promise to firm up muscles and change the shape of a person’s body – and not surprisingly sales are booming, as Michael Fitzpatrick reports.
Japanese apparel gets into shape
3 January 2007
Japan’s consumers are giving a big thumbs-up to new clothing that gives the wearer a workout without the need for normal exercise. The garments promise to firm up muscles and change the shape of a person’s body – and not surprisingly sales are booming, as Michael Fitzpatrick reports.
JAPAN: Triumph launches shopping bag bra
9 November 2006
In a bid to highlight waste caused by the use of free plastic shopping bags, Triumph International Japan has showcased new lingerie that can be converted into a shopping bag.
JAPAN: Unitika launches decomposable swimwear
3 November 2006
Textile maker Unitika has unveiled swimwear and clothes using a corn-based environmentally-friendly fabric that can be decomposed naturally in soil.
JAPAN: New Toray swimwear fabric repels sand
13 October 2006
Leading Japanese textile maker Toray has come up with a swimsuit made from sand-repellent material.
JAPAN: Buttock bras score a hit
4 September 2006
Japanese women, gripped by a fear that what they perceive as their flat backsides may not flatter western clothing such as jeans and short skirts, have been turning to what have become know as buttock bras to give them shape.
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