JC Penney “fresh air” revamp a bold vision

JC Penney “fresh air” revamp a bold vision

Few incoming CEOs have put their stamp on their new company as quickly as JC Penney’s Ron Johnson. His former life as head of retail at Apple is evident in the title of the new strategy for the ailing department store business: “In Praise of Fresh Air”.

Spotlight on...JC Penney “fresh air” revamp a bold vision

26 January 2012

Few incoming CEOs have put their stamp on their new company as quickly as JC Penney’s Ron Johnson. His former life as head of retail at Apple is evident in the title of the new strategy for the ailing department store business: “In Praise of Fresh Air”.

US: Penney revamp targets US$900m in savings

27 January 2012

The wholesale revamp of retailer JC Penney’s operations will cost US$800m in capital expenditure in fiscal 2012 – but the company is targeting $900m in cost savings over the next two years.

US: JC Penney announces Nanette Lepore collaboration

25 January 2012

JC Penney has announced plans to collaborate with designer Nanette Lepore on a clothing range.

US: JC Penney revamp plans to overhaul pricing, layout

25 January 2012

The new CEO of JC Penney today (25 January) revealed a series of initiatives to revamp the retailer, including a new pricing strategy, plans to re-invent the in-store experience, new brand identity, and a number of new brands.

US: “Thousands of jobs” to go at JC Penney

24 January 2012

Thousands of staff are to lose their jobs at retailer JC Penney as the retailer’s new CEO undertakes an overhaul of the business, according to reports.

US: JC Penney to "change pricing strategy"

24 January 2012

JC Penney is looking to shift its pricing strategy as part of plans to revamp the struggling US retailer, according to reports.

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