Sportswear market

The global dynamics of the sportswear sector look sure to be shaken up following Adidas’s EUR3.1bn (US$3.8bn) purchase of Reebok. Joe Ayling and Rebecca Danton ask whether this new clout will really be enough to challenge Nike’s monopoly of the market.

Adidas’ Reebok buy to spur market shake-up?

3 March 2006

The global dynamics of the sportswear sector look sure to be shaken up following Adidas’s EUR3.1bn (US$3.8bn) purchase of Reebok. Joe Ayling and Rebecca Danton ask whether this new clout will really be enough to challenge Nike’s monopoly of the market.

GERMANY: adidas suffers Q4 loss as Reebok orders dive

2 March 2006

Athletic major adidas said it suffered a surprise fourth-quarter loss and admitted a lack of orders at newly-bought Reebok.

Snow sports market set to soar in China

28 February 2006

It is predicted that China will have 10m skiers in a few years’ time which will represent about one-sixth of the global total. As a result, China is set to rival the USA in terms of size for snow sports participation new research suggests.

Puma leaps into sportswear's top league

17 February 2006

The merger between adidas and Reebok removes the barrier to Puma’s break into the upper echelon of the sportswear market, landing the company with its long-awaited number-three ranking. Rebecca Danton asks if Puma has the right strategies in place to warrant the privilege.

GERMANY: Reebok CEO steps down as adidas deal is struck

1 February 2006

Reebok International’s CEO Paul Fireman stepped down from his position yesterday (31 January 2006) as the company was sold to adidas-Salomon in a EUR3.1bn (US$3.8bn) transaction.

GERMANY: Adidas Buys Reebok In €3.1bn Deal

3 August 2005

The world’s second-biggest sportswear maker, adidas-Salomon, has announced that it is buying smaller rival Reebok in a deal worth €3.1 billion.

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