World Cup kicks off branding bonanza
The world's top sporting goods brands are unleashing a wealth of new products and marketing ahead of this summer's World Cup. Besides replica kits, the mass-exposure of a World Cup presents the opportunity to launch new boots, hats, scarfs and even suits - with retailers also trying to grab a piece of the action too
Spotlight on...World Cup branding battle
27 May 2010
Four years is a long-time in football, but the moment French captain Zinedine Zidane headbutted an Italian defender during the World Cup final at Berlin's Olympic Stadium will live long in the memory. The next question is, how many fans remember what brand of shirt he was wearing? Joe Ayling reports.
UK: M&S fits up England starlets
19 May 2010
Retailer Marks and Spencer has launched its tailored World Cup suits for the England football team at an event in London today (19 May).
GERMANY: Puma kick-starts World Cup drive with Africa event
18 May 2010
German sporting goods firm Puma has invested in a massive World Cup promotional event with Africa's leading teams later this month.
US: Nike launches greener soccer kit
14 May 2010
US sporting goods giant Nike has unveiled a new US men's national soccer team kit that it calls the most environmentally-friendly in its history.
UK: Retailers to gain major boost from World Cup
13 May 2010
Research from market analysts Mintel suggests some 65% of UK consumers will increase leisure spending as a result of next month's World Cup.
US: Nike unveils World Cup boot range
4 May 2010
A new series of high-tech football boots with reduced weight and high-contrast colours has been unveiled by Nike.
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