Waterless dyeing took a step forward in December when Nike revealed plans to launch sportswear made from fabric dyed using a process that eliminates water and cuts down on chemicals. The technology is not new though. The Yeh Group first launched a range of DryDye fabrics three years ago using high-tech equipment from DyeCoo Textile Systems. Michelle Russell asks Brad Poorman, chief marketing sales officer for DyeDry, some burning questions about the new technology.