Ethiopia is raising the bar on its garment and textile ambitions, targeting exports worth $30bn by 2025: a huge goal for a country whose annual shipments currently sit at just $115m. Speaking for the first time about the plans, Dr Arkebe Oqubay, a minister and special advisor to Prime Minister Hailemariam Desalegn, shares with just-style the "bold vision" he believes will transform this East African nation into a compelling new sourcing hub for brands, retailers and their suppliers.